
Hardware • B2B • B2C
Perlick is a fifth-generation, family-owned manufacturer of premium commercial and residential beverage-delivery and refrigeration equipment. For more than 100 years the company has led innovations in beer delivery, back-bar and brewing equipment and is known for durable, high-performance appliances used in bars, restaurants, hospitality venues and upscale homes. Perlick offers a range of products — commercial back-bar refrigerators, cocktail freezers, beer delivery systems and residential appliance solutions — along with service, warranty and support for foodservice and residential customers.
201 - 500 employees
Founded 1917
🔧 Hardware
🤝 B2B
👥 B2C
October 24

Hardware • B2B • B2C
Perlick is a fifth-generation, family-owned manufacturer of premium commercial and residential beverage-delivery and refrigeration equipment. For more than 100 years the company has led innovations in beer delivery, back-bar and brewing equipment and is known for durable, high-performance appliances used in bars, restaurants, hospitality venues and upscale homes. Perlick offers a range of products — commercial back-bar refrigerators, cocktail freezers, beer delivery systems and residential appliance solutions — along with service, warranty and support for foodservice and residential customers.
201 - 500 employees
Founded 1917
🔧 Hardware
🤝 B2B
👥 B2C
• Reporting to the Vice President of Sales • Responsible for managing all sales activities in the defined region • Deliver Perlick’s annual sales goals in targeted market segments • Build relationships with strategic customers in target end markets • Inform the organization of new product needs through customer feedback • Ensure execution of developed strategies, sales plans, marketing programs, and related activities • Manage sales reps and distributors in the assigned region • Establish annual sales plans with measurable sales goals • Assist partners to develop and implement engagement plans • Develop a list of target accounts in cooperation with partners • Ensure that sales partner is adequately trained on Perlick’s products • Work with partners to forecast bookings on a monthly basis • Hold dealers accountable to purchase Perlick products over competitor’s products • Manage Strategic Hospitality, Chain, and National Accounts in assigned region • Establish relationships with key players in the targeted customers’ organization • Manage relationships to pull projects through dealers • Track and report on volume of partner specifications • Work with marketing to maintain consultant contact database
• Bachelor's degree in business, marketing or related field • Minimum of 7 years with clear career progression sales and key account responsibility • At least 10 years of experience in sales • B2B and food service equipment experience required • B2C, home appliance and two (2) step distribution strongly preferred • Experience managing projects in a heavy construction environment • Requires travel approximately 40-50% of time across the U.S • Familiarity working with and influencing partners is required • Strong written and verbal communication skills • Computer proficiency in MS Office suite • Excellent organizational and task prioritization skills • Serves as a product expert. • Understands and can effectively articulate product features, function, benefits, and competitive advantage • Familiar sales processes and consultative selling skills. • Ability to develop and grow strategic customers in the hospitality and chain segments. • Familiarity with sales opportunity management program such as Salesforce. • Ability to develop a business case to pursue large opportunities • Ability to forecast revenue from a region on a monthly, quarterly, and annual basis to inform manufacturing capacity planning
• Perlick is an Equal Opportunity Employer • Participates in E-Verify
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