PR Manager

🔥 15 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pet Media Group (PMG)

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📦 Logistics

🍽️ Food & Beverage

💰 $12M Series A on 2019-07

Marketing • Logistics • Food & Beverage

Pet Media Group (PMG) is a leading operator of online marketplaces for pets and related goods and services. The company focuses on providing trusted platforms for pet owners to find and rehome animals, ensuring trust, safety, and convenience. PMG includes well-known brands such as Hästnet, Pets4Homes, AnnunciAnimali, PuppyPlaats, and MundoAnimalia, all of which aim to make the pet adoption process as smooth and reliable as possible. Backed by prominent European investors, PMG is dedicated to revolutionizing the pet industry through digitalization and technology, helping millions of animals find loving homes.

📋 Description

• Turn marketplace data into publishable stories about pricing, demand trends, breed rankings, puppy names and buyer preferences • Create shared data instruments with real-time data and identical core survey questions across markets • Build and run the group editorial calendar for seven markets around seasonal news hooks • Own trust and safety transparency reporting covering blocked listings, intercepted scams, protected buyer money and illegal import patterns • Mine breeder reviews, Trustpilot and support conversations for regional human-interest stories • Serve as PMG’s press desk and build direct journalist relationships • Brief and equip country leads and founders as spokespeople with talking points, Q&A, data appendices and interview preparation • Design and establish PMG’s first dedicated PR function across eight brands and seven markets • Use AI tools to support data analysis, drafting, localisation and cross-market workflow automation • Brief agencies and freelancers and hold them accountable

🎯 Requirements

• 5+ years in PR, communications or journalism, preferably in-house • Personally landed coverage in national or major regional media • Data journalism experience is a strong plus • Track record of building stories out of data rather than distributing press releases • Comfortable using spreadsheets and dashboards to find and sanity-check data • Daily, active use of AI tools such as Claude or ChatGPT for research, drafting, localisation and workflow automation • Native-level English, written to a standard requiring no editing before reaching a journalist • Able to operate as a team of one, briefing agencies and freelancers and holding them accountable • Experience in a reputation-exposed marketplace or category under regulatory/campaigner scrutiny is preferable • Experience running consumer surveys with panels or survey tools is preferable • Knowledge of digital PR fundamentals, including earned links, newsjacking and syndication is preferable • Hands-on builder mindset and ability to work with clarity, candour and collaboration

🏖️ Benefits

• Flexible working hours • Remote-first work from wherever you're most productive across Europe • Access to Stockholm hub office • Opportunity to directly impact strategy and help more than 10 million people each month • Opportunity to grow within an ambitious, high-performing team • Diverse team of more than 100 colleagues across the world • Competitive compensation • Strong backing by leading European investors