Petra Brands
B2B • B2C • Retail
Petra Brands is a California-based consumer brand incubator and manufacturer founded in 2017 that builds, launches and scales modern, eco-conscious consumer products and private-label lines for large retailers. The company combines strategic brand and packaging design, content creation and global manufacturing across multiple continents to deliver scalable products—particularly in household, personal care and pet categories—while emphasizing sustainable materials and production practices. Petra Brands also leverages a strong digital and social media presence to drive consumer engagement and trend-forward brand growth.
51 - 200 employees
Founded 2017
🤝 B2B
👥 B2C
🛒 Retail
Social Media, Influencer Marketing Specialist
3 days ago
Petra Brands
B2B • B2C • Retail
Petra Brands is a California-based consumer brand incubator and manufacturer founded in 2017 that builds, launches and scales modern, eco-conscious consumer products and private-label lines for large retailers. The company combines strategic brand and packaging design, content creation and global manufacturing across multiple continents to deliver scalable products—particularly in household, personal care and pet categories—while emphasizing sustainable materials and production practices. Petra Brands also leverages a strong digital and social media presence to drive consumer engagement and trend-forward brand growth.
51 - 200 employees
Founded 2017
🤝 B2B
👥 B2C
🛒 Retail
📋 Description
• Manage and curate content for the company’s social media channels to enhance engagement and grow our audience. • Develop and implement influencer marketing campaigns that align with brand objectives. • Identify and collaborate with relevant influencers and brand advocates. • Conduct market research to identify trends and competitor strategies in social media and influencer marketing. • Analyze campaign performance using metrics and analytics tools and provide regular reports. • Assist in creating marketing material, including graphics, videos, and blog content. • Engage with the online community by responding to comments and messages.
🎯 Requirements
• Bachelor’s degree in Marketing, Communications, or a related field. • 2-6 years of experience in social media management, influencer marketing, or digital marketing. • Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape. • Creative mindset with excellent writing and editing skills. • Proficiency in social media analytics and management tools. • Strong interpersonal skills with the ability to build relationships with influencers and partners.
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