Lifecycle Marketing Manager

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October 10

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Petvisor

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Healthcare Insurance • SaaS • Wellness

Petvisor is a company that specializes in providing mobile-enabled technologies to pet care professionals, helping them deliver better services to pets and their families. As a parent company to several tech companies within the veterinary health and pet services sectors, Petvisor offers tools to engage customers, streamline operations, and promote business growth. With a mission to bring together founder-led companies focused on improving the lives of pets, pet parents, and veterinarians, Petvisor aims to create a comprehensive pet health and wellness platform. Their technologies support various veterinary clinics and grooming facilities, reaching millions of pet parents.

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

🧘 Wellness

📋 Description

• Own the strategy and execution of lifecycle campaigns that move veterinary clinics through our funnel—acquisition → onboarding → adoption → expansion → re-engagement • Use email, in-app, and chat channels to deliver personalized, timely messaging that drives conversion, retention, and predictable pipeline growth • Map customer journeys, build smart triggers and experiments, and continually optimize to improve conversion & reduce churn • Work closely with Product, Customer Success, Marketing Ops, and Analytics to ensure everything from deliverability to messaging cadence is sharp

🎯 Requirements

• 3 to 5 years of experience in lifecycle, retention, or growth marketing in a SaaS or subscription business with multiple products • Deep understanding of audience segmentation and targeting, including how to tailor journeys, messages, and triggers for different user cohorts • Strong grasp of email marketing operations: deliverability issues, list hygiene, sender reputation, opt-in/opt-out best practices • Hands-on experience with lifecycle marketing platforms (e.g. Iterable, Braze, HubSpot, Salesforce Marketing Cloud, Customer.io, ChurnZero) • Comfortable with data: A/B testing, funnel & cohort analyses, dashboards, identifying friction points, and reporting outcomes • Strong communicator, project manager, and collaborator—able to align stakeholders, set priorities, and deliver under changing conditions

🏖️ Benefits

• Medical coverage for employees and dependents (80-90% covered by employer) • Employer HSA contribution with HDHP • 401(k) match up to 3.5% • Dependent Care Flexible Spending Account (FSA) • Dental & Vision coverage available • Basic Life and AD&D Insurance • Short and Long Term Disability • Flexible Time Off & 12 Paid Annual Holidays • Paid Parental Leave • Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance • $250 Annual Stipend for Learning and Development