Membership and Programs Strategy Manager

🕒 July 9

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PICPA

11 - 50 employees

💼 Consulting

⚖️ Legal

🤝 Non-profit

Consulting • Legal • Non-profit

PICPA is the Pennsylvania Institute of Certified Public Accountants, serving as the premier statewide resource for continuing professional education programs, professional networking, advocacy, thought leadership, and a range of services for accounting professionals. Its mission emphasizes building camaraderie, confidence, and commitment within the accounting profession, offering resources such as CPA CPE requirements, CPA Exam guidance, and diverse learning formats including in-person and online courses.

📋 Description

• Serve as PICPA's internal expert on member needs, behaviors, and emerging trends • Develop and execute membership strategies for key audiences, including individual members, firms, and employers • Evaluate membership performance through qualitative and quantitative data • Lead growth initiatives targeting non-member CPAs and under-engaged segments • Apply member insights to inform organizational priorities, program development, budgeting, resource allocation, and strategic planning • Build and maintain trusted relationships with members, firm liaisons, and firm leadership • Oversee member committees and affinity groups to emphasize industry-focused discussion • Ensure volunteer engagement models align with member needs and PICPA’s strategic priorities • Oversee the strategy and lifecycle of member benefit partnerships and sponsorships • Lead, coach, and develop direct report(s) • Collaborate with data and technology teams to design, interpret, and apply reporting related to engagement, retention, and participation.

🎯 Requirements

• Bachelor’s Degree in business, communications, learning, organizational development or a related field • CPA preferred • Exceptional interpersonal skills to manage volunteer members and subject matter experts, as well as internal constituents • Exceptional organizational skills to manage workflow and content calendar • 5+ years of relevant experience • Understanding of accounting firms, experience working at these firms is preferred. • Understanding of CPA landscape, including CPE and general accounting topics and trends • Ability to lead and communicate cross-functionally with all teams • A natural curiosity and skepticism, helping lead you to experiments and tests in the name of improvement • This role requires a level of travel of approximately 30% of the year.

🏖️ Benefits

• 401(k) • 401(k) matching • Dental insurance • Employee assistance program • Medical, vision and dental insurance • LTD • Health savings account • Paid time off • Parental leave • Professional development assistance • Tuition reimbursement

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