SEM Analyst

🕒 April 8

🏢🏡 London – Hybrid

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Analyst

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Pipedrive

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

☁️ SaaS

🤝 B2B

⚡ Productivity

💰 Venture Round on 2022-03

SaaS • B2B • Productivity

Pipedrive is a web-based CRM (Customer Relationship Management) software designed to help sales teams manage their sales pipeline effectively. It provides tools to track sales activities, optimize leads, manage deals with AI, and automate various sales processes. Pipedrive offers features such as email tracking, workflow automation, sales forecasting, and real-time sales reporting. It is trusted by over 100,000 companies in 179 countries to streamline sales workflows and drive business growth. With a user-friendly interface and customization options, Pipedrive is suitable for both small businesses and larger teams.

📋 Description

• Build and maintain SEM performance dashboards on top of our existing data infrastructure - clear, reliable and built for both at-a-glance reporting and deep troubleshooting • Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels - building the analytical layer that takes our SEM insight from good to exceptional • Go beyond platform-native reporting - joining ad platform data with internal metrics to connect paid search activity to real downstream business outcomes • Design and track A/B tests - from hypothesis through to conclusion - ensuring learnings are clearly documented and translated into the team's next move • Turn analytical findings into sharp, actionable recommendations that the team can act on with confidence • Support the creation, management and optimisation of paid search campaigns across Google Ads and Microsoft Ads • Conduct keyword research, ad copy testing, bid management and negative keyword development • Monitor campaign performance and flag issues and opportunities proactively

🎯 Requirements

• 3+ years of experience in a data/marketing analytics or SEM role with a strong focus on reporting and analysis • Proficiency in Tableau/Looker/BI tools for data visualization and dashboarding • Practical experience using SQL and Python (Pandas/NumPy) for data manipulation and handling large datasets. • Comfortable working with multiple data sources - platform exports, CRM data and internal data tables • Familiarity with Google Ads data - you understand what the metrics mean in a paid search context • An analytical mindset, you ask why before you answer what • A background in maths, computer science, economics or a related field is a plus • Familiarity with the Google Ads API is a plus • Experience/interest in utilising AI for data automation/analysis is a plus

🏖️ Benefits

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome • Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change • We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people • Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability • Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work