Performance Marketing Manager – Paid Social

🕒 July 28

🇩🇪 Germany – Remote

💵 €52.5k - €62.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 19%

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🗣️🇩🇪 German Required

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Logo of plancraft

plancraft

51 - 200 employees

Founded 2020

☁️ SaaS

📣 Marketing

💰 $44.5M Series B - Plancraft on 2025-08

SaaS • Marketing

plancraft is a company that provides marketing website front-end assets and HubSpot form integrations. The provided CSS and class names (e. g. , "Plancraft HubSpot Form — Polished Version", "plancraft-marketing-pages--features_card-item") indicate the company focuses on styling and UI components for marketing pages, forms, and web marketing UI/UX. The assets include responsive layout utilities, form field styling, checkbox/radio styles, error states, and marketing page feature cards—suggesting a product or service that helps teams build and polish marketing websites and form experiences.

📋 Description

• Own the performance of Paid Social channels end-to-end — from setup and execution to optimisation and reporting • Plan, launch, and continuously optimise campaigns based on clear KPIs (e.g. CPA, ROAS) • Analyse campaign performance and translate data into actionable insights to improve results • Run structured experiments (A/B tests) and scale successful approaches within your channel • Collaborate closely with Brand, Content, and RevOps to improve creatives, messaging, and funnel performance • Support the development of tracking, attribution, and reporting setups

🎯 Requirements

• 2–3+ years of hands-on experience in performance marketing • Deep expertise in main Paid Social channels (e.g. Meta, TikTok, LinkedIn) • Proven experience owning and optimising campaigns with clear performance impact • Strong analytical skills and ability to derive actionable insights from data • Experience with common tracking and analytics tools (e.g. GA4, Google Tag Manager) • Experience running structured tests and applying data-driven optimisation approaches • Solid understanding of performance metrics across the funnel • Strong ownership mindset and ability to work independently • Strong communication skills in English (C1/C2 level)

🏖️ Benefits

• Team Spirit: Four major team event weeks per year • Ownership: Empowered to make meaningful decisions • Learning & Growth: Strong feedback culture and personal learning budget • AI Enablement: Access to AI tools including ChatGPT+ • Tech & Tooling: Equipment like MacBook and premium headphones • Flexibility: Work from either office or remotely • Recharge: 30 vacation days plus additional days off • Mobility: Subsidized public transport options

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