Ads Manager

Job not on LinkedIn

🕒 July 20

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Plan Left

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

📣 Marketing

☁️ SaaS

🛍️ eCommerce

Marketing • SaaS • eCommerce

Plan Left is a company that specializes in enhancing online presence and user experience through integrated marketing services. They offer a range of services including SEO, social media marketing, digital advertising, eCommerce marketing, and custom software development. Plan Left focuses on ROI-driven strategies, offering free SEO reviews, website development, and turnkey solutions for high-performance marketers. Their expertise extends to ADA compliance and enterprise hosting, ensuring comprehensive digital solutions for businesses. Recognized for their work in multiple industries, Plan Left emphasizes transparent planning, execution, and client empowerment.

📋 Description

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms • Take full ownership of campaign performance and results from strategy through execution • Manage multiple client ad accounts simultaneously with varying budgets and objectives • Conduct keyword research, audience targeting, and competitive analysis • Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance • Implement unit testing methodologies to validate campaign components before launch • Monitor campaign performance daily and make data-driven optimizations • Manage ad budgets efficiently to maximize ROI for clients • Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination • Proactively research and recommend new media opportunities and platforms to expand client reach • Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches • Develop advertising strategies aligned with client business goals • Stay current on platform updates, best practices, and industry trends • Identify opportunities for campaign expansion and improvement • Recommend budget adjustments based on performance data • Collaborate with content and design teams on ad creative needs • Create clear, actionable monthly performance reports for clients • Provide strategic recommendations based on campaign data and market insights • Communicate campaign performance, insights, and recommendations to account managers • Participate in client calls when needed to discuss strategy and results • Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.

🎯 Requirements

• 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required) • Proven track record of managing $10K+ monthly ad budgets • Demonstrated experience with A/B testing methodologies and statistical significance analysis • Experience assisting with or directing media creation for digital campaigns • Experience working in an agency environment managing multiple client accounts • Google Ads certification (required) • Meta Blueprint certification (preferred) • Strong analytical skills and proficiency with Google Analytics, Google Tag Manager • Ability to take full ownership of accounts with minimal supervision • Excellent written and verbal communication skills • Self-motivated and able to work independently • Experience with reporting tools (Google Data Studio, Looker Studio, or similar)

🏖️ Benefits

• Flexible schedule with required presence during Central Time business hours • Monthly retainer with potential for growth to full-time • Opportunity to take on additional client accounts as we grow