Senior Performance Marketer

Job not on LinkedIn

October 2

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PlatformQ

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Education • Healthcare Insurance • SaaS

PlatformQ is a leading provider of digital engagement solutions, specializing in the fields of healthcare and education. The company operates through two main divisions: PlatformQ Health, which enhances patient outcomes by providing live, interactive online education for healthcare professionals, patients, and caregivers; and PlatformQ Education, which revolutionizes enrollment management by helping colleges and universities connect with students through digital platforms. PlatformQ's proprietary technology enables scalable, targeted, and interactive environments for education and engagement, partnering with academic institutions and professional societies to deliver trusted and actionable content.

11 - 50 employees

📚 Education

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Develop and manage paid campaigns across LinkedIn, Google Ads, Meta, programmatic, media, publishers, communities and other channels • Build email acquisition systems, landing pages, lead capture flows, and nurture funnels with clear attribution • Run rapid experiments to test creative, copy, channels, and audience segmentation • Measure and iterate on performance using CAC, CPL, CTR, conversion rates, and ROI • Build dashboards and reports to drive clarity across the team • Partner with marketing analytics to track funnel performance, attribution, and KPIs • Create scalable playbooks, templates, and workflows for sustainable demand generation • Evaluate and manage tools including and r analytics platforms • Partner with content marketers, design, and product to develop cohesive campaigns and messaging • Incorporate feedback from marketing operations to refine targeting and positioning • Collaborate on marketing assets, product positioning, and conversion optimization

🎯 Requirements

• 5–7 years in growth, performance, or demand generation marketing • Experience in healthcare/health education/health tech preferred • Proven ability to plan, execute, and scale multi-channel campaigns with measurable results • Creative, experimental, and curious; comfortable testing ideas and iterating quickly • Skilled with analytics tools and ESPs • Strong copyediting instincts with an audience-first approach to messaging • Highly organized with attention to detail; thrives in remote-first, fast-paced environments • Experience marketing to HCPs, patients, or within healthcare ecosystems

🏖️ Benefits

• High-impact role with ownership and visibility across the company • Direct partnership with leadership in a mission-driven environment • Flexibility to work from anywhere, with EST preference • Opportunity to stretch into new areas and help shape Medlive’s growth strategy