Head of Content Marketing

🕒 May 11

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Playbook

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

☁️ SaaS

🧘 Wellness

🤝 B2B

💰 $7M Series A - Playbook on 2023-03

SaaS • Wellness • B2B

Playbook is a software platform that enables fitness creators, trainers, and wellness professionals to build, brand, and monetize their own subscription apps and one-time purchase programs. It provides ready-made content templates (classes, clips, Tabata, running, livestreams), community and messaging tools, progress tracking and CRM, analytics, and launch support so creators can scale recurring revenue with minimal setup and no upfront cost. Playbook emphasizes creator ownership, transparent economics (80/20 revenue split), content protection, and tools to grow and retain customers.

📋 Description

• Own the content strategy across organic search, social, video, written, podcast, and creator enablement. Define what we do, what we do not do, and why. • Set and maintain the editorial bar. Establish the production workflows, the quality standard, and the cadence the team can sustain. • Lead with the work. In your first phase, you will write, produce, and ship a meaningful share of the content yourself. We expect senior leaders to model the bar. • Build the team. Identify the right roles, hire the right people, and develop them. • Drive measurable outcomes. Define a small set of content KPIs and build the reporting that ties content output to pipeline, signups, and revenue. • Partner across the company. Coordinate with Growth, Product Marketing, Sales, and Product. Your work should compound theirs and vice versa. • Use modern tools to expand output. Identify and deploy the AI workflows, automations, and editorial systems that let a small content team punch above its weight.

🎯 Requirements

• 8+ years in content marketing or content-led growth. You can show traffic, ranked positions, leads, and revenue impact tied to your work. • Hands-on producer. You can write the article, script the video, brief the editor, and approve the final cut. You are senior, but you are not above the work. • Cross-format fluency. SEO articles, video scripts, social, case studies, podcasts, long-form. You do not need to be elite at every format, but you need to be strong across the board. • Deep working knowledge of how SaaS and creator businesses actually grow: positioning, offers, lead generation, conversion, retention. You can hold your own in a tactical conversation with a sophisticated operator. • Strong organic search foundation. Keyword research, technical hygiene, internal linking, content briefs, and a credible point of view on AI search. • Track record of hiring and developing content talent. You know how to interview, coach, and unblock. • Operator mindset. You push for the best hook, not the "good enough" hook. You measure what you ship. You do not settle. • Exceptional communicator. We are remote-first and async-friendly; your voice has to carry the weight.

🏖️ Benefits

• Your work will directly affect creators and users on the platform. You will work on initiatives that ship quickly and matter. • Competitive B2B salary with equity options. • 100% remote with flexible working hours and async-friendly culture. Collaboration across Europe and the US. • A collaborative team that values ownership, open communication, and autonomy over micromanagement. • Yearly team retreats focused on connection, alignment, and building strong team relationships. • Flexible Unlimited Paid Time Off. We expect you to take at least 4 weeks off per year.