Performance Marketing Specialist

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November 12

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PocketHealth

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Healthcare Insurance • SaaS

PocketHealth is a company that provides a service for patients to easily access, manage, and share their medical imaging records. Trusted by over 1,500,000 patients, PocketHealth offers lifetime storage and the ability to access records from over 800 hospitals and clinics. Their platform empowers individuals by giving them control over their healthcare journey, allowing them to better understand their health diagnoses and make informed decisions. The service is designed to be intuitive and accessible on any device, catering to multiple users such as doctors and specialists, thereby improving the coordination of care.

51 - 200 employees

Founded 2016

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Oversee day-to-day campaign management across paid social, paid search, and programmatic • Manage campaign launches including building audiences, uploading creative, setting budgets, and ensuring proper tracking • Ensure campaigns across all channels are pacing in line with our monthly spend targets • Analyze reporting to make necessary optimizations in line with our KPIs • Update daily and weekly PPC reporting dashboards to ensure that performance targets are being met • Collaborate with the team to draft winning PPC strategies for new product launches and testing initiatives • Become an expert on the nuances of the healthcare market so you can effectively drive growth through paid channels • Work with internal and external partners to brief and develop the right ad creative to effectively target patients and providers • Conduct regular creative and audience A/B tests to ensure that ad performance is sustained over time

🎯 Requirements

• 2+ years of experience in a similar role working with creative teams/agencies • A strong understanding of DTC marketing • A successful track record of driving demand through a variety of paid channels • Deep hands-on and end-to-end experience with Paid Search, Paid Social, and Programmatic advertising • A growth mindset and comfortable operating in fast-moving, high growth environments • The ability to interpret data and results, and turn them into actionable insights that drive decision-making • At the same time you understand that performance marketing is part art, part science. You are comfortable with making decisions in situations where data is limited • Experience working effectively with cross-functional teams, in particular Brand, Comms, and Product Marketing

🏖️ Benefits

• working remotely • competitive salaries and benefits (including stock options for every employee!) • four weeks of paid time off • unlimited paid wellness days • extended mental health coverage • 16 weeks of parental leave top-up