Director of Brand

Job not on LinkedIn

3 days ago

Apply Now

Receive Emails with Similar Jobs

PolicyMe

WebsiteLinkedInAll Job Openings

Insurance • Finance • B2C

PolicyMe is a Canadian insurance company that specializes in offering affordable and straightforward life insurance, critical illness, and health and dental insurance products. Their services are primarily delivered online, providing users with the convenience of obtaining quotes and securing insurance coverage quickly and efficiently. PolicyMe is recognized for its no-hassle approach, featuring fast approvals and the ability to tailor coverage to the customer's needs. With a strong focus on term life insurance, they also provide various coverage options for families, individuals, and seniors. Their mission is to simplify the insurance purchasing process for Canadians by leveraging technology and expert advice.

11 - 50 employees

Founded 2018

💸 Finance

👥 B2C

📋 Description

• Build and lead PolicyMe’s brand strategy • Own and evolve the brand platform, including positioning, narrative, tone, proof points, and our advice philosophy. • Translate the platform into clear guidelines and a knowledge base that anchors how the company communicates. • Define a consistent system for message architecture across the website, product surfaces, content, and marketing. • Own the brand budget, manage our brand and PR agencies, and build a small internal brand bench over time. • Develop sharp briefs tied to business problems, not just creative asks. • Run the full campaign cycle: brief, concept evaluation, production, launch, and post mortem. • Manage agency relationships, including RFPs when needed, and ensure creative meets both brand standards and commercial goals. • Partner with the Director of Growth Marketing to align creative with media strategy across always on and major campaigns. • Work with design and product on website structure, messaging, and polish. • Review and improve product copy, explainers, and service communications to maintain consistency and clarity. • Ensure all new experiences reflect our brand and advice philosophy. • Identify and activate under leveraged channels such as PR, organic social, partnerships, and earned media. • Establish a brand measurement framework that includes independent tracking, search signals, and funnel level indicators. • Tie brand work to conversion, trust, and customer level outcomes. • Set quarterly OKRs that define the impact brand will have across awareness, preference, and experience quality. • Co lead a cross functional brand council with product, design, and operations to align brand promise with customer experience. • Help articulate and socialize PolicyMe’s brand story internally so teams understand what we stand for and how that should show up in their work • Build rituals and systems that keep teams aligned around standards and decision making.

🎯 Requirements

• 8+ years in brand, brand marketing, or integrated strategy roles, with a clear track record of shaping or owning a brand platform. • Direct experience leading integrated campaigns, including agency management and creative evaluation. • Ability to operate in a lean environment. Must be hands on and comfortable building with constraints. • Strong grasp of brand measurement, brand research, and how brand connects to funnel and financial outcomes. • Experience in consumer facing categories. Fintech, insurance, telecom, healthcare, or other low trust or regulated industries are strong assets. • Exceptional communication skills. Can simplify complex ideas, write clearly, and influence across teams. • High standards for creative and design quality. • Comfortable working cross functionally with product, design, growth, and customer experience. • Nice to have: Product marketing, UX writing, or hands on experience shaping positioning in complex customer journeys. • Nice to have: PR and communications experience, including managing PR agencies. • Nice to have: Prior work on challenger brands competing with large incumbents on smaller budgets. • Nice to have: Agency side strategy or creative background, with interest in owning one brand. • Nice to have: Bilingual (English/French) is a plus.

🏖️ Benefits

• Generous PTO - 20 vacation days • Access to stock options and a comprehensive benefits plan • A remote-first team with company paid, in-person socials and the option to work from our Toronto-based office • Resources to help your professional development, including an L&D budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential • Work with an empathetic, high-performing team in a flexible, results-oriented environment