Interim PPC Manager

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Portman Dental Care

WebsiteLinkedInAll Job Openings

501 - 1000 employees

👥 B2C

💄 Beauty

B2C • Beauty

Portman Dental Care is a privately-focused dental group founded in 2009 that operates around 200 dental practices across the UK, Ireland and Benelux, including specialist orthodontic clinics, and provides NHS and private dental services to over 700,000 patients. The company offers a wide range of general, specialist, cosmetic and restorative dental treatments (including orthodontics, implants, facial aesthetics and hygiene services), emphasizes clinical development, innovation and a patient-centered culture, and also engages in practice acquisitions and support for practice owners. Portman is active in community and charitable efforts and maintains COVID-19 guidance and patient support resources.

📋 Description

• Act as the primary day-to-day contact for all external PPC agencies. • Define KPIs, reporting cadences, and performance benchmarks for each agency relationship. • Own the PPC retainer scope and ensure agency resource is deployed effectively against business priorities. • Develop and maintain a PPC strategy that reflects the multi-account, multi-location structure of the business. • Oversee campaign structure, bidding strategy, budget allocation, and audience targeting across the full account estate. • Ensure campaigns are structured to capture demand across all relevant paid channels. • Define and monitor conversion events at each stage of the patient enquiry journey. • Liaise with internal teams to ensure lead volumes are matched to practice capacity and CRM workflows. • Own PPC reporting: build and maintain dashboards that give clear visibility of paid performance across the estate. • Take hands-on ownership of Meta (Facebook and Instagram) paid social campaigns.

🎯 Requirements

• 3–5 years of hands-on PPC management experience, in-house or agency-side. • Proven track record managing multi-account PPC estates at scale. • Strong experience with local PPC: geo-targeting, local intent and location-based campaign structures. • Experience in a regulated industry – healthcare sector experience particularly valued. • Solid understanding of lead management: multi-source attribution across forms, phone and chat. • Commercially driven – comfortable setting, tracking and reporting against KPIs and revenue-linked targets. • Strong reporting skills: Google Ads, GA4, Data Studio/Looker or equivalent dashboarding tools. • Able to define and communicate next best actions clearly from data – not just reporting backwards. • Experienced managing multiple projects and stakeholders concurrently, with strong ownership of deliverables. • Collaborative team player who can also work independently and at pace.

🏖️ Benefits

• Equal opportunity employer • Value diversity, equity, and inclusion