Portman Dental Care
501 - 1000 employees
👥 B2C
💄 Beauty
B2C • Beauty
Portman Dental Care is a privately-focused dental group founded in 2009 that operates around 200 dental practices across the UK, Ireland and Benelux, including specialist orthodontic clinics, and provides NHS and private dental services to over 700,000 patients. The company offers a wide range of general, specialist, cosmetic and restorative dental treatments (including orthodontics, implants, facial aesthetics and hygiene services), emphasizes clinical development, innovation and a patient-centered culture, and also engages in practice acquisitions and support for practice owners. Portman is active in community and charitable efforts and maintains COVID-19 guidance and patient support resources.
Interim SEO Manager
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🔥 3 minutes ago
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Portman Dental Care
501 - 1000 employees
👥 B2C
💄 Beauty
B2C • Beauty
Portman Dental Care is a privately-focused dental group founded in 2009 that operates around 200 dental practices across the UK, Ireland and Benelux, including specialist orthodontic clinics, and provides NHS and private dental services to over 700,000 patients. The company offers a wide range of general, specialist, cosmetic and restorative dental treatments (including orthodontics, implants, facial aesthetics and hygiene services), emphasizes clinical development, innovation and a patient-centered culture, and also engages in practice acquisitions and support for practice owners. Portman is active in community and charitable efforts and maintains COVID-19 guidance and patient support resources.
📋 Description
• Act as the primary day-to-day contact for all external SEO agencies, providing clear briefs, direction and feedback. • Develop and maintain an SEO strategy that reflects the multi-domain, multi-location nature of the business. • Drive offsite strategy: link acquisition, digital PR, brand authority and third-party presence. • Champion content as an SEO lever: brief and evaluate content strategies that serve both traditional search and emerging AEO/GEO demand (AI-generated answers, featured snippets, entity coverage). • Ensure redirect strategy, canonical structures, metadata and crawl configurations are correctly implemented pre- and post-migration. • Own SEO reporting: build and maintain dashboards that give clear visibility of organic performance across the estate. • Manage multiple concurrent SEO workstreams across the practice portfolio, prioritising effectively under competing demands. • Collaborate with internal teams including Digital, Web Development and Marketing on cross-functional initiatives.
🎯 Requirements
• 3–5 years of SEO management experience, in-house or agency-side. • Proven track record managing external SEO agencies: setting briefs, holding to account, driving results. • Strong technical SEO knowledge: crawl management, indexation, Core Web Vitals, structured data, redirects, log file analysis. • Experience working across multi-domain or multi-location website estates. • Local SEO expertise: GBP, map pack, local citations and proximity signals. • Solid offsite strategy experience: link building, digital PR, brand authority. • Understanding of content’s role in SEO – including AEO/GEO: featured snippets, entity optimisation, AI search visibility. • Strong reporting skills: GA4, Google Search Console, SEMrush/Ahrefs or equivalent. • Commercial acumen: ability to connect organic performance to business and revenue outcomes. • Experienced managing multiple projects and stakeholders concurrently.
🏖️ Benefits
• Health insurance • Professional development opportunities • Paid time off • Flexible working arrangements
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