B2B Paid Advertising Specialist

🕒 August 24

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 19%

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Support execution and performance of paid advertising campaigns across the book of business • Partner with lead Strategists or independently own end-to-end strategy for select core clients • Maintain campaign setup, tracking, naming conventions, and rigorous QA across Meta, Google, TikTok, and other platforms • Manage timelines, budgets, pacing, and day-to-day campaign performance • Execute and optimize paid advertising programs, including ad builds, reporting, pacing, and performance monitoring • Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations aligned to client goals • Incorporate client objectives, constraints, and brand nuances into execution and strategy • Resolve performance volatility, technical issues, and campaign pivots with solutions-oriented problem solving • Maintain budget pacing and flag risks or opportunities • Own client testing roadmaps, project-manage next steps, and prioritize experiments • Deliver on-time campaign launches, updates, and key deliverables • Prepare and present performance reports and recaps using clear data storytelling • Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity • Introduce ideas, efficiencies, frameworks, and process improvements • Utilize AI technologies to improve efficiency, performance analysis, and workflows

🎯 Requirements

• 1-2 years of digital marketing; Agency experience a plus • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc) • 1+ years experience leading paid advertising strategy for direct response marketing efforts • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus • 1 year experience client facing and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

🏖️ Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives