Paid Social Strategist

August 28

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Power Digital is a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world • Proficiency in spoken and written English at an advanced level is required for this role • A day in the life: We’re looking for a creative and energetic full-time Paid Social Strategist to join our team with a passion for performance marketing and team management; experience in TikTok and Meta Ads platforms is a must • Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social accounts; lead and execute upon a paid social strategy for TikTok clients; collaborate with teams to hit monthly performance goals • Responsibilities include ownership of performance marketing via paid social, production, channel execution, internal and external communication, reporting, and strategy development • Additional responsibilities include leveraging AI technologies and using Power Digital's Nova ecosystem • MITs and KPIs include delivering top-tier product, account growth and retention, managing workload, and maintaining low churn • Our culture emphasizes diversity and equal opportunity; Power Digital does not charge recruitment fees and provides a welcoming work environment

🎯 Requirements

• 1-2 years of digital marketing • 1+ years of Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc) • 1+ years experience leading paid social strategy for direct response marketing efforts • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus • 1 year experience client facing and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills

🏖️ Benefits

• Equal Opportunity Employer • Diversity in backgrounds and experiences are paramount