Senior Creative Strategist

November 2

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Lead the paid social creative strategy for 6-10 clients • Use data insights along with consumer and brand research to design high performing creative assets • Collaborate closely with team members across internal departments and roles • Maintain client communications and sentiment • Driven to iterate and ideate towards stated performance goals • Develop rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes • Research client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform • Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps • Write strategic consumer-centric, direct response copy and messaging strategy • Manage requests and output with production team using Asana • Review video/image assets and provides clear and actionable feedback to editors • Lead productive internal creative team syncs and brainstorms • Work alongside client management team as client POC for all things creative strategy • Understand scope of requested edits, reshoots, and other deliverables • Push back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices • Identify and encourages service expansion opportunities • Manage interns, PT, or FT team members, if desired • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

🎯 Requirements

• Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc) • Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps • Understanding of best practices for performance-driven creative & ability to apply these insights in work • Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals • Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output • Ability to yield strong campaign results for clients through strategizing top performing creative

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options