Paid Media Manager

Job not on LinkedIn

September 28

Apply Now

Receive Emails with Similar Jobs

Primal Pet Group

WebsiteLinkedInAll Job Openings

B2C • eCommerce • Retail

Primal Pet Group is a pioneering pet food manufacturer dedicated to providing raw nutrition for dogs and cats. Since its inception in 2001, the company has focused on creating premium quality, protein-rich recipes that meet the biological needs of pets. Primal's offerings include complete and balanced raw diets in various formats such as frozen, freeze-dried, and a unique 'Kibble in the Raw', emphasizing natural ingredients and optimal digestibility for enhanced health and vitality.

501 - 1000 employees

Founded 2021

👥 B2C

🛍️ eCommerce

🛒 Retail

📋 Description

• Manage Primal’s paid media budget across channels, ensuring monthly spend is aligned with strategic goals and business needs • Develop and maintain a measurement framework with clear objectives and KPIs by channel and campaign • Partner with sales channel leads to understand business trends and ensure media investments support channel-specific growth • Analyze creative performance across platforms and recommend testing strategies to optimize engagement and conversion • Collaborate with internal and external ad buying teams to align on campaign execution, including budgets, creative flighting, landing pages, and timelines • Monitor media performance and provide actionable insights to improve ROI and drive continuous improvement • Stay current on industry trends, platform updates, and emerging technologies to inform media strategy and innovation • Oversee and provide optimization recommendations for ECommerce retail media networks, including but not limited to Amazon and Chewy

🎯 Requirements

• Bachelor’s degree in related field • 5+ years of experience in paid media strategy and execution, preferably in consumer-packaged goods (CPG) or DTC environments • Proven track record of managing media budgets and driving measurable results across platforms (Meta, Google, TikTok, etc.) • Strong analytical skills with experience in media performance reporting and attribution • Proficiency in tools such as Google Analytics, Meta & Google Ads, and Excel • Hands-On experience with Amazon (Sponsored, DSP, OTT) and Chewy (Onsite and Offsite) Retail Media Networks • Experience with other retail media networks a plus • Excellent communication and project management skills • Entrepreneurial mindset with a passion for pets • MBA is a plus

🏖️ Benefits

• generous healthcare packages • paid time off • company paid holidays • 401k program including company match • bonus • and much more!