Digital Marketing Specialist

13 hours ago

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Prime System Solutions

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B2B • SaaS • Artificial Intelligence

Prime System Solutions is a prominent IT service provider specializing in talent sourcing solutions, software development, and data analytics using Power BI. With over 15 years of experience in managing complex IT infrastructures, the company emphasizes customized solutions that enhance business capabilities and operational efficiency. By leveraging a global talent pool and advanced technology, Prime System Solutions is dedicated to driving innovation and helping clients achieve long-term success.

51 - 200 employees

Founded 2023

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Develop, manage, and optimize Paid Search (Google + Bing), and Google Demand Gen campaigns based on goals. • Conduct comprehensive keyword research and competitive insights to identify traffic-driving opportunities and optimize targeting for maximum reach and efficiency. • Manage and optimize all campaigns and bidding strategies, seeking to drive increasing conversions continually. • Utilize internal data analytics tools to track key performance metrics and make data-driven decisions to refine campaign performance and improve efficiency. • Implement A/B testing for ad creatives, copy, and landing pages to perpetually enhance campaign performance. • Glean insights from campaign data and provide actionable recommendations. • Identify and capitalize on emerging opportunities, such as new platform features, ad formats, or audience segments, to boost traffic acquisition.

🎯 Requirements

• 3+ years of experience fully owning and managing large-scale paid search campaigns on Google Ads and Bing Ads with a focus on both growth and efficiency. • Proficiency in tools like Google Ads, Microsoft Ads, Meta Ads Manager, and related platforms (Google Analytics, Google Tag Manager, etc.) • Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking and attribution. • Demonstrated analytical capabilities and the ability to present data clearly and concisely in a fast-moving business environment. • Ability to draw actionable insights out of large sets of data with the use of Excel • Data-driven and goal-oriented. • Familiarity with SEO and broader digital marketing principles (advantageous but not essential). • Nice to have: Experience with Salesforce