Sales Enablement Director

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October 4

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Pritchard Industries

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Facility Services • Healthcare Insurance • SaaS

Pritchard Industries is a leading provider of expert facility solutions dedicated to cleanliness, health, and safety, with over 30 years of experience. The company offers a wide range of services including janitorial, plumbing, HVAC, and specialized maintenance tailored to various industries. Utilizing innovative technology and data-driven insights, Pritchard ensures high standards of quality control and measurable results, building long-term partnerships with clients across multiple sectors to enhance operational efficiency and sustainability.

10,000+ employees

Founded 1986

⚕️ Healthcare Insurance

☁️ SaaS

💰 $11.2M Venture Round on 2021-10

📋 Description

• Develop and refine demand generation sales strategies to increase effectiveness of MQL, while enhancing conversion rate to SQL. • Drive pipeline growth, shorten sales cycles, increase win rates, grow deal size, and scale success across the team. • Build and maintain a library of high-impact sales assets: playbooks and email templates. • Partner with Corporate Marketing, Sales, and Operations to ensure content reflects our real-world value and differentiators in facility services. • Drive service line development/productization of our portfolio of services. • Implement lead/demand generation strategies, which include the evaluation and recommendation of tools, technology, and deployment of processes and frameworks. • Optimize and automate any third-party tools or tech with existing MS Dynamics CRM workflows and reporting. • Evaluate and implement sales engagement platforms, automation tools, and analytics dashboards. • Manage and optimize RFP subscription services to generate short-term, reactive pipeline opportunities that align with strategic targets. • Track performance metrics (e.g., discovered, converted, submitted, won/lost) tied to each RFP source using CRM tools; analyze ROI and recommend platform additions or eliminations. • Develop, create, and standardize industry specific and/or solution specific sales assets and playbooks. • Assist with adoption of these assets across sales, account management, and operations. • Help with creation of Ideal Client Profile and the evaluation of our vertical sales strategy with regards to TAM, SAM, & SOM. • Conduct market and client research to identify trends, emerging needs, and new business opportunities. • Gain deep understanding of Pritchards current book of business and site-specific data to inform enablement strategies and identify growth opportunities. • Develop vertical market insights to highlight consumer priorities and enable differentiated messaging for the sales team.

🎯 Requirements

• 3+ years in sales enablement, sales operations, or B2B sales leadership (facility services or related industries preferred) • Successful track record of developing and scaling sales enablement programs that drive measurable results • Strong understanding of CRM systems (Dynamics preferred) and sales engagement tools • Exceptional communication, facilitation, and storytelling skills • Analytical mindset with the ability to turn data into actionable strategies • Comfortable balancing big-picture strategy with hands-on execution

🏖️ Benefits

• Competitive base salary + performance-based bonus • Comprehensive health benefits package • Paid vacation and holidays • Ancillary benefits including life insurance, long-term disability, FSA, and dependent care • 401(k) plan with company match • Opportunity to grow within a rapidly evolving national sales organization