Marketing Automation Manager

Job not on LinkedIn

October 17

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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PRM

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Real Estate • B2B • Enterprise

PRM is Arizona’s premier homeowner and condominium association management company, serving communities for over 30 years. We specialize in providing comprehensive property management services that enhance the quality of life for residents. Our dedicated team works closely with community boards to manage various needs, ensuring safety, integrity, and a thriving community environment. Our mission is to deliver exceptional service tailored to the unique priorities of each association we serve, promoting strong relationships and commitment to community values.

2 - 10 employees

Founded 1997

🏠 Real Estate

🤝 B2B

🏢 Enterprise

📋 Description

• Lead the migration from Mailchimp to Salesforce Marketing Cloud, ensuring a seamless transition with no loss in functionality or performance. • Develop and manage automated workflows and email sequences tailored to both new patient acquisition and re-engagement of existing patients. • Own lead segmentation and lifecycle strategy in Salesforce, including CRM hygiene and tagging logic. • Collaborate with content and design teams to create personalized and responsive email templates and nurture journeys. • Analyze email marketing and automation performance data; recommend testing strategies and ongoing optimizations. • Ensure compliance with HIPAA, CAN-SPAM, and other relevant regulations. • Partner with digital, clinical, and operational teams to identify automation opportunities that improve engagement and conversion rates. • Serve as a go-to Salesforce/marketing automation expert across the marketing team.

🎯 Requirements

• 3+ years of hands-on experience managing marketing automation tools (Salesforce Marketing Cloud or Pardot preferred). • Strong grasp of CRM best practices, segmentation, and lead lifecycle strategy. • Demonstrated success in designing and executing automated email and lead nurturing campaigns. • Working knowledge of HTML/CSS for email formatting and troubleshooting. • Experience with performance analysis, A/B testing, and reporting dashboards. • Ability to manage and prioritize multiple automation projects across departments.

🏖️ Benefits

• Eligible for quarterly performance bonuses based on lead conversion, email performance, and CRM optimization KPIs.