Email & Web Marketing Executive

3 days ago

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Profitroom

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SaaS • B2B • Artificial Intelligence

Profitroom is a hospitality-focused SaaS company providing a 360° direct-booking and hotel technology platform for hotels, resorts and hotel groups. Its integrated product suite includes a high-converting booking engine, website builder, channel manager, CRM and marketing automation, loyalty programs, AI-driven guest assistant and advertising/SEO services to boost direct bookings, increase revenue and personalize guest experiences. Profitroom targets hoteliers and property managers with B2B solutions and integrates with hundreds of partners to centralize operations and guest acquisition.

201 - 500 employees

Founded 2008

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

📋 Description

• Plan and execute global email campaigns, including nurturing, re-engagement, and lifecycle flows, to boost opens, CTR, conversions, and product adoption. • Manage email calendar, optimise segmentation, cadence, and targeting, and deploy campaigns using templates and defined audiences. • Monitor performance metrics, refine strategies, maintain automation workflows, lead scoring, CRM integrations, and ensure GDPR compliance. • Create landing pages and forms in CMS, support website updates, and coordinate projects with developers and stakeholders. • Align email and automation strategies with Sales, Product Marketing, and Customer Success. • Lead CRM data quality initiatives and provide data-driven recommendations for continuous marketing improvement.

🎯 Requirements

• Proven hands-on experience managing email marketing campaigns and marketing automation workflows. • Excellent working knowledge of HubSpot (particularly Marketing Hub) or similar CRM/marketing automation platforms. • Strong technical aptitude – comfortable learning new systems quickly and troubleshooting independently. • Experience with CMS platforms and building landing pages and forms. • Confident managing contact databases, including segmentation, list hygiene, and GDPR compliance. • Solid understanding of email marketing metrics and data-driven optimisation. • Analytical mindset with the ability to translate data into actionable insights. • Highly self-sufficient and proactive – able to take ownership of projects from concept through to execution. • Excellent communication in English (C1 level) and strong collaboration skills. • Nice to have: Familiarity with HTML/CSS. • Interest in AI-powered tools for email personalisation, content generation, or workflow automation.

🏖️ Benefits

• Free choice between Contract of Employment and B2B Contract. • Embrace a fully remote and flexible work environment. • Avail annual 'Work with Us, Travel with Us' vouchers. • Access to English language classes along with a dedicated team development fund. • Benefit from co-financed life and medical insurance, access sports facilities and receive professional mental health support whenever needed. • Get 20 or 26 days off with a Contract of Employment and 24 days off with B2B contracts. • Take 2 extra days off (annually) for CSR activities. • Participate in company retreats, events, and wedding & baby packs, benefit from our employee referral program. • Experience a flat hierarchy and open communication channels for transparency.