Director of Demand Generation

Job not on LinkedIn

September 17

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Proof

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API • B2B • Legal Services

Proof is a comprehensive API platform that enhances workflow within legal services, particularly in job management for law firms. It provides functionalities for creating, managing, and tracking legal job specifications, billing invoices, and maintaining detailed records of servee data. The platform allows law firms to streamline processes like job assignments, document uploads, notifications, and client communications, ensuring a smooth and efficient operation within the legal domain.

51 - 200 employees

Founded 2017

🔌 API

🤝 B2B

💰 $5.5M Series A on 2022-03

📋 Description

• Architect and execute integrated campaigns that convert self-serve users into Sales opportunities and advance deals through the funnel • Partner closely with AEs, SDRs, and CSMs to drive pipeline creation, acceleration, and expansion • Co-own strategy and execution across SEM, paid social, content syndication, events, and webinars • Manage the performance marketing budget and lead execution through agency partners and internal contributors • Continuously build and expand ICP database and partner cross-functionally to enrich data points • Collaborate with Product Marketing to ensure segment-specific messaging and value propositions • Work with RevOps to define attribution models, improve funnel efficiency, and track marketing’s influence on revenue • Enable outbound Sales with lifecycle content, retargeting campaigns, and campaign-in-a-box programs • Define, measure, and communicate campaign performance to executive stakeholders

🎯 Requirements

• 10+ years in B2B demand generation, ideally with experience in dual-sided marketplaces or legal tech • Strong track record in PLG-to-SLG motions, performance marketing, and lifecycle-driven growth • Deep experience owning and optimizing multi-channel campaigns tied to revenue • Strong command of marketing operations, attribution, and downstream reporting • Hands-on experience with HubSpot, Google & Microsoft Ads, LinkedIn, Clay, Zapier, and Gong • Ability to work cross-functionally with Sales, Product, and RevOps • Experience managing agencies and internal contributors • Comfort in a fast-paced startup environment and accountability for measurable outcomes

🏖️ Benefits

• Full-time, remote, salary position • Medical, dental, vision, disability insurance, and 401k available • Flexible time off (paid planned and sick time, and paid holidays) • Necessary equipment provided