Product Marketing Manager

🕒 August 20

🏄 California, Colorado, +12 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $125k - $175k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 1%

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Propel, Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

👥 B2C

☁️ SaaS

🌍 Social Impact

💰 $3.5M Grant - Propel on 2024-08

B2C • SaaS • Social Impact

Propel is a consumer mobile app and technology company that helps people who receive government benefits (primarily SNAP/EBT) manage their benefits. The app connects to state portals to retrieve EBT balances and transaction histories, provides balance checking, deposit predictions, transaction details, security features like card locking and out-of-state transaction blocking, fraud monitoring, and alerts about benefits and policy updates. Propel also offers exclusive discounts and savings on groceries, phone/internet plans, job and gig listings, and editorial content and resources for SNAP/WIC communities. It is free to users, monetizes through selective advertising and partnerships, and operates across most U. S. states and territories. The company focuses on strengthening the social safety net with technology and serves millions of users.

📋 Description

• Build a deep understanding of audiences, including their needs, motivations, perceptions, and sources of confusion • Use audience insights to shape product and marketing decisions • Define and test differentiated positioning, value propositions, naming, and messaging • Write clear, compelling customer-facing copy for product launches and lifecycle communications • Lead go-to-market and lifecycle plans driving discovery, activation, and repeat engagement • Bring audience and market insight into product development from early strategy through launch and iteration • Define success measures and design experiments • Use adoption, engagement, conversion, and revenue data to evaluate impact and adjust strategy • Partner closely with Product, Lifecycle, Growth, Research, and business leads • Report to the Director of Product Marketing • Help bring consumer products and features to market that connect SNAP recipients with savings on everyday essentials and access to healthcare, including Medicare navigation tools

🎯 Requirements

• 5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment • Exceptional writing skills and ability to make complex products clear, compelling, and trustworthy • Track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products • Hands-on experience writing lifecycle communications supporting onboarding, engagement, retention, or reactivation • Strong audience orientation and practical use of qualitative and quantitative insights • Track record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and revenue data to evaluate impact • Comfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams • Experience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category is especially helpful • Applicants must be based in one of the states where Propel has an established entity: California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, or Washington • Authorization to work in the United States for any employer • Background check may be conducted following a conditional offer for roles with access to confidential information

🏖️ Benefits

• Meaningful work and a strong shared sense of mission • Remote-friendly work environment • Dog-friendly office in Downtown Brooklyn • Optional in-person retreats a few times per year • 20 Days of PTO • 4% 401K match • $10k lifetime spend towards Carrot Fertility • Excellent Medical, Dental and Vision options • Other health and mental health focused benefits and perks