Properstar
51 - 200 employees
Founded 2012
🏠 Real Estate
🏪 Marketplace
Real Estate • Marketplace
Properstar is a Switzerland-based online property marketplace and listing portal that aggregates over 3 million real estate listings across more than 50 countries. It helps buyers, renters, and property professionals find and list apartments, houses, condos, land, and buildings through smart search filters, region- and country-specific browsing, mobile apps, and professional tools (agent dashboard). The site also provides localized guides and resources for buying and living abroad, positioning itself as a global real estate search and marketplace platform.
Head of Content
🕒 May 14
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Properstar
51 - 200 employees
Founded 2012
🏠 Real Estate
🏪 Marketplace
Real Estate • Marketplace
Properstar is a Switzerland-based online property marketplace and listing portal that aggregates over 3 million real estate listings across more than 50 countries. It helps buyers, renters, and property professionals find and list apartments, houses, condos, land, and buildings through smart search filters, region- and country-specific browsing, mobile apps, and professional tools (agent dashboard). The site also provides localized guides and resources for buying and living abroad, positioning itself as a global real estate search and marketplace platform.
📋 Description
• Own the content strategy. What we publish, where, in which language, for whom, and why. • Make every piece pull its weight. • Run the blog at scale. Editorial calendar, briefs, production, distribution. • Ship newsletters that people actually open. • Own product marketing. Translate features into stories. • Run social. Pick the channels that matter for our markets. • Own PR and external communication. Pitches, press lists, narrative work, crisis response if needed. • Build the link strategy. Earned, partnered, programmatic. • Build the playbooks. Encode them as Claude skills so the team and the agents can run them. • Brief, review, iterate. Agents handle production. You handle the thinking. • Lead the team. Set the direction, raise the bar, unblock them, ship together. • Talk to customers. Look at the data yourself. Bring back what you learn.
🎯 Requirements
• Content track record. You've built and run content programs that moved real metrics — traffic, leads, brand search, share of voice — in a multi-country, multi-language setup. • Range. Blog, newsletter, social, PR, product marketing, linking. You don't have to be world-class at all of them, but you've owned several and have strong opinions on the rest. • Editorial judgment. You can tell a good headline from a clever one. • SEO instinct. You understand how content earns rankings, how it earns links, and how it converts. • Deep AI fluency. Claude is your daily driver, in Cowork and Code. • Data-driven. Data doesn't lie. You measure what works, kill what doesn't, and don't ship content you can't account for. • Hands-on. You write the briefs, edit the drafts, pick the topics, pitch the journalists. • Craft. You notice details that matter. • Judgment. You can decide with incomplete information. • Ownership. You take a problem from brief to result. No handoffs. • Small team, full stack. • Leadership. You manage one to two people. • Clarity. You explain things simply.
🏖️ Benefits
• A content function to own end to end. • No committees, no hand-holding. • A team already shipping, ready to be led well. • The AI stack you'd struggle to assemble elsewhere. • All paid for, all yours. • A title with weight. • Competitive comp aligned with your market.
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