Paid Ads Specialist

🕒 July 27

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ProSites

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201 - 500 employees

Founded 2003

🏥 Healthcare

📣 Marketing

☁️ SaaS

Healthcare • Marketing • SaaS

ProSites is a provider of websites, digital marketing, and practice-efficiency software tailored primarily to dental practices and other community-based professionals (medical, veterinary, accounting/financial via the CPA Site Solutions brand). The company offers dental website design and hosting, SEO, social media and paid advertising (Facebook ads, PPC, Local Services Ads), review management, AI chat, online forms and payments, recall/reminder automation, phone systems, insurance verification, and practice dashboards to acquire and retain patients and automate office workflows. ProSites markets itself as a turnkey digital-marketing and SaaS-style solution for healthcare practices and claims thousands of clients and partnerships with dental associations.

📋 Description

• Track, measure, optimize and report performance of paid ad campaigns • Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting • Identify opportunities for efficiencies in process (i.e. automation, software, tools) • Develop keyword research, keyword lists, and keyword bucketing • Manage a high volume of paid media budgets • Develop, analyze and optimize keyword ad copy and landing pages • Perform A/B testing with the intent of improving impression share, quality score and CPL • Monitor and assess competitor activity and keyword ranking performance • Collaborate with management team to develop strategies for at-risk accounts • Follow and stay on top of industry best practices • Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities • Regular and reliable attendance is required as this is a full-time position • Other duties as assigned by management

🎯 Requirements

• 3-5 years’ experience in paid search • Google Analytics certified • GoogleAds certified • Microsoft Office proficient • Salesforce proficient • Experience in Google Ads Manager (MCC) • Understanding of direct response and interactive marketing best practices • Ability to work both independently and in a team environment • Professional and personal integrity • Excellent verbal and written communication skills • Strategic thinker with strong analytical skills • Previously worked at a digital marketing agency (preferred) • Facebook & LinkedIn advertising experience (preferred) • CSS/HTML experience for landing page development (preferred) • Excellent copywriting and proofreading skills (preferred)