Marketing Director

October 21

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PSI CRO AG

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Healthcare Insurance • Pharmaceuticals • Science

PSI CRO AG is a global contract research organization (CRO) that specializes in conducting clinical trials. The company focuses on delivering pivotal Phase 2 and 3 clinical trials across various therapeutic areas, including Inflammatory Bowel Diseases, Oncology, Hematology, Infectious Diseases, Multiple Sclerosis, and Rare Diseases. PSI utilizes a proprietary technology platform for clinical trial planning and financial tracking to ensure trials are conducted on time and within budget. The company is recognized for its expertise, quality, compatibility, and reliability, having been awarded the CRO Leadership Awards for multiple consecutive years.

1001 - 5000 employees

Founded 1996

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

📋 Description

• Builds, develops, and mentors Marketing team • Participates in department resource allocation, workload evaluation, and utilization • Participates in performance evaluation, facilitation of professional development and career advancement of Marketing staff • Leads various marketing activities, including market research, content management, lead generation, brand management, customer engagement, advertising, digital marketing, and public relations • Selects marketing vendors and oversees their performance • Co-develops marketing strategies, encompassing both external marketing and internal communications • Implements brand positioning, messaging, and visual identity across all channels • Oversees various PSI events, including conferences • Oversees lead generation programs • Oversees promotion of PSI content • Oversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media • Contributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation

🎯 Requirements

• Bachelor’s degree required; MBA or Master’s preferred • Experience in life sciences, ideally in a CRO or clinical trials environment; strong understanding of clinical research processes • Proven track record in PR, branding, and raising company visibility across global markets and industry events • Minimum 7 years of digital marketing leadership experience and at least 5 years of B2B marketing experience, including strategy development and execution • Demonstrated success in managing teams, delivering projects on time, and building marketing processes in a fast-paced, evolving environment • Experience working in a global, cross-regional context with the ability to collaborate effectively across cultures and time zones • Strong strategic mindset - able to define marketing priorities, measure impact, and partner with business development to drive growth • Exceptional communication and leadership skills, with empathy and the ability to inspire trust and engagement across teams

🏖️ Benefits

• Health insurance • Flexible working arrangements • Professional development opportunities