Marketing Specialist

🕒 July 23

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PSI CRO AG

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

PSI CRO AG is a global contract research organization (CRO) that specializes in conducting clinical trials. The company focuses on delivering pivotal Phase 2 and 3 clinical trials across various therapeutic areas, including Inflammatory Bowel Diseases, Oncology, Hematology, Infectious Diseases, Multiple Sclerosis, and Rare Diseases. PSI utilizes a proprietary technology platform for clinical trial planning and financial tracking to ensure trials are conducted on time and within budget. The company is recognized for its expertise, quality, compatibility, and reliability, having been awarded the CRO Leadership Awards for multiple consecutive years.

📋 Description

• Monitor inbound leads from the company website, marketing campaigns, webinars, events, and other digital channels. • Review and qualify inbound inquiries to determine alignment with PSI's target customer profile. • Evaluate lead quality and determine when leads are ready for handoff to Business Development Directors. • Partner closely with Business Development and ongoing communication between Marketing and Sales. • Manage and support lead nurture workflows within HubSpot. • Execute email marketing campaigns supporting demand generation, conferences, webinars, content marketing, and lead nurture initiatives. • Assist with overall email strategy, including messaging, copywriting, campaign setup, testing, and scheduling. • Collaborate with internal design resources to develop email assets or create basic designs as needed. • Track, analyze, and report on email campaign performance, providing recommendations for continuous optimization. • Maintain accurate, organized, and up-to-date data within HubSpot. • Upload and manage lead lists from webinars, conferences, third-party vendors, and other external sources while ensuring data quality and compliance. • Process and manage unsubscribe requests and maintain CRM data. • Support ongoing HubSpot administration. • Develop campaign performance reports and dashboards to measure marketing effectiveness. • Analyze campaign performance metrics and leverage third-party market research to improve audience targeting, messaging, and campaign performance. • Identify trends and optimization opportunities to improve lead generation, engagement, and conversion rates. • Support cross-functional marketing initiatives and contribute to continuous improvement of marketing processes and automation.

🎯 Requirements

• 2+ years of digital marketing experience • Bachelor’s degree in Marketing, Communications, Humanities, or equivalent experience preferred • Experienced in B2B Email Programs • Knowledgeable and experienced in HubSpot • Excellent communication skills • Strong writing skills • Keen understanding of social media trends, tools, and technologies • Knowledge of graphic design software (i.e. Canva, Photoshop)