Campaign Manager

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Institute of Psychiatry, Psychology & Neuroscience

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Healthcare • Mental Health • Telecommunications

Institute of Psychiatry, Psychology & Neuroscience is the UK's leading provider of digital psychiatry services, focused on improving access to mental healthcare. It connects patients to highly qualified doctors online through secure video links, offering specialist medical consultations, assessments, and ongoing psychological support across a wide range of mental disorders. The organization emphasizes convenience and accessibility, aiming to provide timely support to those in need of care for their mental health.

1001 - 5000 employees

📡 Telecommunications

📋 Description

• Develop and manage multi-channel marketing campaigns that communicate the emotional significance of Psychiatry-UK’s services and support patients in making informed decisions. • Lead SEO strategy and implementation to improve organic visibility, search rankings, and reach. • Manage and optimise PPC campaigns across platforms (Google Ads, Meta, LinkedIn), ensuring effective budget allocation and meaningful engagement. • Design and execute email marketing campaigns to nurture leads, build trust, and enhance patient engagement. • Oversee social media strategy and content creation, aligning with campaign goals and fostering community engagement. • Plan, promote, and deliver events (including webinars, conferences, and outreach initiatives) that educate audiences and strengthen trust. • Select and adapt marketing channels to fit campaign objectives, demonstrating sound judgement and strategic insight. • Monitor, analyse, and report on campaign performance, ensuring all activities deliver measurable ROI and uphold Psychiatry-UK’s reputation for quality, care, and trust. • Collaborate closely with clinical, commercial, and communications teams to ensure messaging is accurate, sensitive, and aligned with organisational values. • Stay current with digital marketing trends, tools, and best practices, particularly within the healthcare and mental health sectors.

🎯 Requirements

• Proven experience in campaign management across digital and event channels. • Strong expertise in SEO, PPC, email marketing, and social media. • Demonstrable experience in selecting the right mix of channels to meet campaign objectives and delivering strong, trackable ROI. • Evidence of working with high trust, credibility brands within direct response / sales led campaigns. • Self-sufficient - strong copy writing and creative skills - doesn't need the support of an agency to deliver high quality campaigns. • Experience planning and delivering events, both online and in-person. • Excellent project management and communication skills. • Ability to work independently and collaboratively in a fast-paced, mission-driven environment.

🏖️ Benefits

• Health Cash Plan • Well Hub Subscription • Access to an Employee Assistance Programme • Annual Volunteering Day • Enhanced Sickness and Family Leave pay • Length of Service Bonus • Work from Home allowance • Pension options