Digital Delivery Lead

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Psychiatry UK

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏥 Healthcare

👥 B2C

Healthcare • B2C

Psychiatry UK is the UK’s leading provider of digital psychiatry services, offering online assessment, diagnosis and treatment for a range of mental health conditions. Using secure video links, it connects patients with specialist doctors and provides consultations, assessments and ongoing psychological support with an emphasis on accessibility and convenience. Psychiatry UK operates as a fully remote business, works with many self-employed clinicians, and focuses on pathways including ADHD and ASD while promoting diversity, safety and clinical quality.

📋 Description

• Lead the development, delivery, and optimisation of integrated marketing campaigns for digital mental health services • Own paid digital channel performance across Google Ads Search, Performance Max, and paid social • Develop channel strategy, manage budgets, and allocate bids • Monitor CPA, conversion rate, and channel efficiency; recommend budget reallocations • Optimise live campaigns, including A/B testing creative, landing pages, and targeting • Build reporting dashboards and performance decks for senior stakeholders • Collaborate with Business Development, partnerships, and clinical operations teams • Manage external media agencies or freelance specialists against performance targets • Ensure landing pages and user journeys comply with healthcare marketing standards, CQC expectations, and UK GDPR • Support tracking and analytics implementation, including GA4 and conversion tracking • Manage the Psychiatry UK website and implement website changes and optimisations • Lead delivery of a new website optimised for SEO and GEO • Run a small project team for the new website project • Present performance updates and strategic recommendations to leadership

🎯 Requirements

• Proven experience in campaign management across digital and event channels • Proven track record delivering and optimising paid digital campaigns • Experience with Google Ads Search and Performance Max • Significant budget responsibility • Strong analytical capability using CPA, ROAS, and conversion data • Experience producing marketing reports for varied stakeholders • Experience in healthcare, regulated, or compliance-sensitive environments • Proficiency with GA4, Google Ads Editor/API, and standard marketing reporting tools • Experience managing websites, including creating, updating, and maintaining web content • Comfortable working independently in a fully remote environment • Strong analytical thinking and ability to communicate insights to technical and non-technical stakeholders • Desirable: PMI, NHS, or B2B2C partnership marketing experience • Desirable: digital agency experience • Desirable: digital mental health or healthcare marketing experience • Desirable: understanding of the UK mental health landscape and patient needs

🏖️ Benefits

• £1000 working from home allowance • Health Cash Plan • Well Hub Subscription • Employee Assistance Programme • Annual Volunteering Day • Enhanced Sickness and Family Leave pay • Length of Service Bonus • Pension options • Flexible remote full-time role • Reasonable adjustments during recruitment, including additional time, assistive technology, or alternative material formats