Marketing Lifecycle Automation Manager

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20 hours ago

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PVcase

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Energy • SaaS • Enterprise

PVcase is a company that specializes in software solutions for the solar energy industry. They offer a range of tools and services aimed at streamlining the design, planning, and optimization of solar photovoltaic (PV) systems for both utility-scale and commercial applications. PVcase provides products that enable solar engineers and developers to efficiently carry out tasks such as site selection, energy modeling, and designing rooftop solar systems. Their software, which integrates with platforms like AutoCAD, helps in reducing the time required for solar project development while ensuring precision and efficiency. PVcase is trusted by industry leaders for its innovative approaches to solar project design.

201 - 500 employees

⚡ Energy

☁️ SaaS

🏢 Enterprise

📋 Description

• Architect, execute, and continuously optimize automated programs across the entire customer journey. • Design, implement, and refine marketing automation workflows that nurture leads, engage customers, and support lifecycle growth. • Ensure every workflow, integration, and process supports long-term growth. • Manage technical configuration, data hygiene, workflow logic, custom properties, and user permissions in HubSpot. • Ensure reliable tracking, reporting accuracy, and smooth campaign execution across the platform. • Build, manage, and continuously optimize HubSpot workflows that support lead nurturing, event follow-ups, and re-engagement programs. • Build, test, and optimize HubSpot landing pages and forms to support demand gen and lifecycle initiatives. • Manage automated campaign setup end-to-end, including segmentation, QA, testing, compliance, and performance monitoring. • Partner with Marketing, RevOps and Sales to refine lead scoring, routing, and lifecycle stages, ensuring alignment between Hubspot and Salesforce. • Monitor automation and campaign performance, surface insights, and recommend optimizations backed by accurate, trustworthy data. • Work closely with Sales, RevOps, and IT to maintain seamless integrations between HubSpot and connected tools. • Empower the marketing team through ongoing guidance, templates, and best practices for using HubSpot and relevant platforms effectively. • Maintain clear, up-to-date documentation of workflows, processes, naming conventions, and governance. • Stay informed about emerging trends, tools, and best practices in marketing automation to identify opportunities for smarter, more scalable processes.

🎯 Requirements

• 3+ years of experience in marketing automation or operations, ideally within B2B SaaS or renewable energy. • Expert-level experience in HubSpot, including workflows, automations, landing pages, forms, scoring, segmentation, data management, and integrations. • Experience managing connected GTM systems, ensuring accurate data flow, consistent processes, and alignment between automation platforms and the CRM. • Strong working knowledge of lead scoring, segmentation, and lifecycle management. • Analytical and detail-oriented, able to interpret data, troubleshoot automation issues, and drive continuous process improvement. • Strong communicator and collaborator with solid project management skills and a focus on team-oriented, scalable solutions. • Self-starter with the ability to independently manage projects, troubleshoot issues, and proactively identify areas for improvement. • Comfortable experimenting with emerging AI tools and automation enhancements, evaluating their impact, and integrating them into robust, scalable marketing and GTM processes. • Understanding of GDPR and data privacy regulations in a marketing context. • Passion for sustainability and renewable energy, with a desire to contribute to the industry’s growth. • Fluency or bilingual level of English. • Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus. • Knowledge of the solar industry and a commitment to sustainability is a plus.

🏖️ Benefits

• Flex benefit package, customizing perks to match your unique style. • Enjoy unlimited remote work. • Flexible working hours, harmonizing your personal and professional life. • Half-day Summer Fridays. • Full training and onboarding program for a seamless start. • Considerable & steadily increasing salary, recognizing and rewarding your dedication. • Internal transparency with company results and salary system, promoting a culture of trust and collaboration. • Additional paid vacation days, including birthdays, volunteering, and other occasions.