Field Marketing Manager

2 days ago

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QAD

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Enterprise • SaaS • Supply Chain

QAD is a company specializing in enterprise resource planning and industrial transformation solutions. Their Adaptive Enterprise platform helps businesses optimize processes, align people with technology, and manage critical business challenges. QAD's offerings include software for manufacturing, inventory management, supply chain planning, quality management, and global trade compliance. Their solutions serve a range of industries, including automotive, consumer products, food and beverage, industrial manufacturing, and more. The company focuses on becoming an adaptive enterprise by integrating advanced scheduling and data-driven insights.

1001 - 5000 employees

Founded 1979

🏢 Enterprise

☁️ SaaS

📋 Description

• Build, execute, and measure quarterly Field Marketing plans that include in-person events, webinars, and integrated campaigns. • Align with the EMEA Sales Team to support regional pipeline and revenue goals. • Develop and execute demand generation programs that include paid and owned media, content creation, digital campaigns, and partnerships with relevant third parties and publications. • Deliver Account-Based Marketing programs tailored to the sales team’s top accounts. • Understand and align with internal systems, such as lead scoring and nurturing, campaign creation and tracking, pipeline generation, and deal acceleration. • Coordinate all aspects of tradeshows and networking events in the Benelux region. • Work with trade and networking organizations for the Benelux region. • Analyze program results and optimize as needed. • Maintain ongoing communications with the Sales, Field Marketing peers, and cross-functional teams, as necessary. • Collaborate with sales leadership to understand their goals, align on planning, and obtain buy-in for field marketing programs. • Design, tailor, and execute on new and existing channel partner marketing initiatives to drive pipeline and mutual revenue growth.

🎯 Requirements

• Bachelor’s degree, emphasis in marketing preferred • A minimum of five years of software/technology field marketing experience, preferably with SaaS companies serving the Manufacturing sector • Self-motivated, able to work autonomously and communicate with remote management for extended periods of time • Knowledge of Marketo or HubSpot, Salesforce, and other MarTech is preferred • Strong demand generation experience building multi-touch, integrated campaigns • Excellent strategic thinking skills with the ability to make data-driven decisions • Ability to be creative, efficient, and productive with minimal supervision or guidance • Excellent interpersonal, presentation, and communication skills (both verbal & written) in English and Dutch and preferably French • Ability to travel up to 30%

🏖️ Benefits

• Annual company performance bonus