Marketing Automation Specialist

October 28

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QAD

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Enterprise • SaaS • Supply Chain

QAD is a company specializing in enterprise resource planning and industrial transformation solutions. Their Adaptive Enterprise platform helps businesses optimize processes, align people with technology, and manage critical business challenges. QAD's offerings include software for manufacturing, inventory management, supply chain planning, quality management, and global trade compliance. Their solutions serve a range of industries, including automotive, consumer products, food and beverage, industrial manufacturing, and more. The company focuses on becoming an adaptive enterprise by integrating advanced scheduling and data-driven insights.

1001 - 5000 employees

Founded 1979

🏢 Enterprise

☁️ SaaS

📋 Description

• Serve as an administrator and subject matter expert for the core marketing automation platform (e.g., Marketo, LeanData, 6sense) and other MarTech tools. • Manage the integration between the Marketing Automation Platform and the CRM (e.g., Salesforce), ensuring seamless, bidirectional data flow, accurate lead routing, and system reliability. • Evaluate, configure, and manage other marketing technologies (e.g., analytics tools, data enrichment services, project management software) to optimize the overall MarTech stack and support new marketing initiatives. • Diagnose and resolve technical issues within the MarTech ecosystem, ensuring high system uptime and data accuracy. • Implement and execute digital marketing campaigns, including email sends, paid media tracking, and landing page deployment, ensuring technical setup, tracking, and adherence to established governance protocols. • Document and maintain standardized marketing processes, campaign workflows, and service level agreements (SLAs) with the Marketing team to ensure operational consistency and efficiency. • Maintain and optimize the end-to-end lead management process, including lead lifecycle stages, lead routing rules, and sophisticated lead scoring models. • Perform rigorous QA on campaigns, assets, and system functionality before launch to ensure accuracy, proper tracking, and brand compliance. • Support data governance standards to maintain the cleanliness, completeness, and health of the marketing database. • Manage data imports, exports, and list segmentation. • Support, maintain, and automate marketing performance dashboards and reports, focusing on key metrics (e.g., MQLs, conversion rates, campaign ROI, funnel velocity) using business intelligence and analytics tools (e.g., Google Analytics, Tableau). • Analyze campaign and funnel performance data to identify trends, diagnose performance gaps, and provide data-driven recommendations for process and campaign improvements. • Ensure all marketing systems and processes adhere to data privacy regulations (e.g., GDPR, CCPA) and anti-spam laws (e.g., CAN-SPAM, CASL). • Collaborate with Marketing, Sales, IT, and Finance (etc) teams to align operational efforts with business goals and ensure effective lead handoffs and reporting consistency. • Provide training and support to internal stakeholders on marketing systems, tools, and operational processes. • Stay current on industry trends and advancements in MarTech, data management, and marketing best practices.

🎯 Requirements

• 3 years of experience in Marketing Operations, Marketing Technology, or a similar data-centric role. • Strong, hands-on experience as an administrator of a leading Marketing Automation Platform (Marketo admin experience necessary). • Experience managing and integrating MarTech systems with a CRM (Salesforce proficient experience necessary). • Proficient in data analysis and reporting, capable of working with large data sets, defining KPIs, and building performance dashboards. • Experience with BI tools (Tableau, Power BI) and/or Google Analytics is a plus. • Highly organized, process-driven, exceptional attention to detail, and excellent written and verbal communication skills.

🏖️ Benefits

• Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance. • Opportunity to join a growing business, launching into its next phase of expansion and transformation. • Collaborative culture of smart and hard-working people who support one another to get the job done. • An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or Hierarchy.