PR Consultant

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November 27

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Railsware

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Fintech • Artificial Intelligence • B2B

Railsware is a product studio that specializes in building innovative technology products using Ruby on Rails, React, and React Native. The company supports entrepreneurs and offers services that include web and mobile development, as well as artificial intelligence and machine learning solutions. Railsware is notable for its successful products like Mailtrap, Coupler, and TitanApps, and it aims to empower businesses by providing top-notch technical partnership and resources.

201 - 500 employees

Founded 2007

💳 Fintech

🤖 Artificial Intelligence

🤝 B2B

📋 Description

• Develop and execute a comprehensive hard launch strategy by reviewing existing materials, running a multi-channel launch campaign (PR, content, partnerships, paid), building a clear timeline with milestones, and defining success metrics with a tracking plan • Plan and run PR activities before and after product feature launches, ensuring maximum visibility and strong media engagement • Achieve KPIs, including measurable signup growth, increased MRR/revenue, stronger brand awareness and engagement, and establishing a sustainable foundation for long-term growth • Partner closely with Product Marketing team to align messaging and identify PR opportunities • Continuously monitor, analyze, and report on PR performance, media coverage, and opportunities for improvement

🎯 Requirements

• Proven PR experience in digital products, ideally in high-growth B2B tech, SaaS, or agency within the US market • Hands-on experience with B2B SaaS go-to-market strategies • Strong media relations in the US market with established media contacts • Deep understanding of local marketing dynamics, media landscape, and buyer behavior • Proven success running product launches that drive engagement, adoption, and revenue • Strategic planning combined with hands-on execution • Ability to quickly understand and articulate technical products • Data-driven mindset with a strong focus on KPIs and measurable outcomes • Demonstrable SaaS launch experience with quantitative results • Portfolio showcasing signup growth, MRR increase, or similar performance metrics.