Senior Demand Generation Manager

November 21

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Rallyware

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SaaS • B2B • AI

Rallyware is a company that specializes in enabling sales teams and frontline workers to achieve peak performance through an all-in-one seller performance enablement platform. Their platform consolidates essential tools for productivity, provides targeted activities for behavioral change, and offers smart gamification incentives. By leveraging advanced analytics and communication tools, Rallyware empowers sellers with the right tasks at the right time, drives engagement, and fosters long-term relationship building. They cater to industries including retail, direct selling, and wholesale by offering solutions in learning and development, sales incentive programs, customer relationship management, and AI-driven sales coaching.

51 - 200 employees

☁️ SaaS

🤝 B2B

📋 Description

• Develop and execute integrated demand generation programs that drive qualified pipeline and revenue. • Lead multi-channel campaigns across outbound email, paid media, content syndication, webinars, and events. • Align all campaign strategies with sales priorities, ICPs, and personas across regions and industries. • Work closely with content and product marketing teams to keep messaging and creative consistent across all touchpoints. • Own inbound lead generation strategy (website, SEO, paid search, paid social, content syndication) in collaboration with the Corporate & Content Marketing Manager. • Optimize landing pages, lead flows, and nurture sequences to maximize conversion rates. • Ensure content assets effectively support full-funnel journeys (TOFU, MOFU, BOFU). • Manage outsourced SDRs and appointment-setting vendors to ensure high-quality prospecting and consistent follow-up on MQLs. • Develop outbound cadences, messaging frameworks, and nurture sequences aligned with key verticals and personas. • Partner with sales leadership to define lead handoff processes, pipeline SLAs, and closed-loop reporting. • Plan, launch, and optimize paid programs across Google Ads, LinkedIn, X, and industry-specific media outlets. • Manage budgets and track key performance metrics (CTR, CPL, CAC, ROI) to continuously improve efficiency. • Plan and execute webinars, virtual events, and conferences that drive engagement and pipeline impact. • Build and run joint demand generation programs with partners and alliances. • Define and report funnel KPIs (MQLs, SQLs, pipeline, CAC, ROI) to leadership on a regular basis.

🎯 Requirements

• 5+ years of experience in B2B demand generation or growth marketing, preferably in SaaS, AI infrastructure, or enterprise technology. • Proven success driving pipeline through integrated inbound and outbound campaigns. • Experience managing outsourced SDR or appointment-setting programs. • Hands-on expertise with Hubspot, SEM Rush (or equivalent), WordPress, and analytics tools. • Proficiency with paid media platforms (LinkedIn, Google Ads, etc.) and data-driven optimization. • Excellent analytical skills; able to interpret data, derive insights, and communicate results clearly. • Strong cross-functional communication and project management abilities. • At least Upper-Intermediate level of English.

🏖️ Benefits

• People-oriented management without bureaucracy. • Excellent compensation package. • Flexible hours. • 100% remote position. • 18 working days of annual paid vacation. • Paid sick leaves. • Friendly and engaging professional team. • Learning and development program. • Accounting and legal support.