Executive Social Media, LinkedIn Specialist

November 25

🏰 Missouri – Remote

Although this job is listed in Missouri, this company may be open to hiring remote in other states.

💵 $70k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Rankings.io

WebsiteLinkedInAll Job Openings

B2B • Media

Rankings. io is a digital marketing agency that specializes in helping law firms—especially personal injury and other plaintiff-side practices—generate more qualified cases through SEO, PPC, website design, local service ads, social media, and traditional advertising (TV, radio, programmatic). They provide full-service campaign management, proprietary SEO and AI-driven search strategies, content and media production (podcasts, guides, conferences), and promise measurable growth in rankings, traffic, and client intake while migrating clients to WordPress sites they own.

51 - 200 employees

Founded 2013

🤝 B2B

📱 Media

📋 Description

• Build and execute a LinkedIn-first content strategy aligned with the CEO’s personal brand and The Dreyer Sheet. • Turn newsletter insights, articles, recordings, videos, and interviews into high-performing LinkedIn posts. • Develop hooks, frameworks, carousels, and series that drive reach and engagement. • Maintain a consistent editorial calendar tied to Rankings.io SEO thought leadership and newsletter themes. • Repurpose LinkedIn and newsletter content into optimized posts for Instagram, Facebook, and TikTok. • Create short-form video clips, reels, or social snippets from CEO interviews, speaking events, or recordings. • Identify platform-specific growth opportunities and trends. • Manage cross-channel consistency while tailoring messaging to each platform’s best practices. • Attend select CEO speaking engagements, industry events, or conferences (occasional travel required). • Capture real-time content such as behind-the-scenes clips, Q&A moments, photos, and social-ready video. • Coordinate with event organizers to maximize visibility on social platforms. • Ensure the CEO’s thought leadership extends from the stage to the social feed with speed and polish. • Own follower and engagement growth across LinkedIn and secondary channels. • Implement growth loops such as comment strategy, collaboration posts, creator tools, and optimized cadences. • Optimize the CEO’s profiles for visibility, authority, and conversions to The Dreyer Sheet. • Continuously test new formats, hooks, platform features, and distribution strategies. • Proactively engage on behalf of the CEO: comments, DMs, industry conversations, creator collaborations. • Identify opportunities with attorneys, legal influencers, marketers, and top industry voices. • Monitor trends across SEO, legal marketing, AI, and personal injury law to keep the CEO top-of-feed. • Promote The Dreyer Sheet via LinkedIn and other platforms using teaser posts, clips, carousels, and threads. • Track which newsletter topics and formats drive the highest engagement. • Coordinate content releases around newsletter drops, subscriber pushes, and special editions. • Track weekly and monthly KPIs: followers, impressions, engagement, subscriber conversions, cross-platform growth. • Present clear recommendations for improving reach, content style, and channel strategy. • A/B test topics, hooks, visuals, formats, and posting frequency. • Master the CEO’s voice—direct, actionable, data-backed. • Maintain alignment with Rankings.io’s positioning as the SEO agency of record for personal injury law firms. • Ensure consistency across LinkedIn, Instagram, Facebook, TikTok, and The Dreyer Sheet.

🎯 Requirements

• 3–5+ years in LinkedIn strategy, executive ghostwriting, social media management, or personal branding. • Proven experience growing social accounts (especially LinkedIn); must provide metrics or examples. • Exceptional short-form writing ability and skill in mimicking an executive’s voice. • Experience with multi-platform social content creation (Instagram Reels, TikTok clips, Facebook posts). • Strong understanding of LinkedIn’s algorithm, analytics, and emerging creator features. • Ability to extract content from long-form sources (newsletters, podcasts, video interviews). • Comfortable traveling occasionally for live content capture at speaking engagements. • Highly self-directed with the ability to work independently and manage multiple content streams. • Experience in legal marketing, professional services, or B2B thought leadership is a plus. • Bonus: Newsletter growth experience or editorial strategy background.

🏖️ Benefits

• Starting Salary of $70k, Pay commensurate with experience & proven metrics • Fully remote • Unlimited PTO • 100% employer funded health insurance • $100 monthly wellness reimbursement program