Senior Paid Ads Specialist

Job not on LinkedIn

November 25

🏰 Missouri – Remote

Although this job is listed in Missouri, this company may be open to hiring remote in other states.

💵 $75k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Rankings.io

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B2B • Media

Rankings. io is a digital marketing agency that specializes in helping law firms—especially personal injury and other plaintiff-side practices—generate more qualified cases through SEO, PPC, website design, local service ads, social media, and traditional advertising (TV, radio, programmatic). They provide full-service campaign management, proprietary SEO and AI-driven search strategies, content and media production (podcasts, guides, conferences), and promise measurable growth in rankings, traffic, and client intake while migrating clients to WordPress sites they own.

51 - 200 employees

Founded 2013

🤝 B2B

📱 Media

📋 Description

• Oversee the design and content of a paid ad campaign to ensure it meets the target audience's needs. • Manage ad accounts on multiple platforms (Google Ads, Bing, Local Service Ads, etc) • Setup and launch Paid Ad campaigns and provide optimizations to improve ROI • Track and report on KPIS Paid Ad metrics (CPC, Budget, Conversion Rate, CTR, Quality Score, etc.) • Conduct keyword selection and audience targeting research • Collaborate with various departments to determine the goals of paid ad projects and strategize plans to meet those goals. • Deliver reports for Account Managers and Leadership • Conduct market research to help shape paid ad campaigns • Update landing page design and CRO Improvements • Monitor and manage the paid ad budget to manage expenses and maximize the return on investment. • Manage/oversee campaigns and analyze results to determine what was successful and what to improve for the next campaign. • Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels. • Participate in Weekly L10 meetings

🎯 Requirements

• In-depth understanding of common marketing and paid advertising best practices • Effective communication, including writing, speaking, active listening and presenting • Multitasking and time management skills that allow them to work on several campaigns at once • Collaboration skills when working on projects with both clients and other departments • Data analysis and critical thinking skills to review and apply campaign results • Leadership skills, including motivation, goal-setting and project management • Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns • Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools

🏖️ Benefits

• Starting from $75,000; pay commensurate with experience • Work remotely from home • Unlimited PTO + 1 Wellness Day per Month • 3% match Simple IRA • 100% health insurance (including fully employer-funded coverage)