Reach plc
1001 - 5000 employees
Founded 1836
📱 Media
Media
Reach plc is a leading media and publishing company, known for creating trusted, quality content across a range of print and online brands. Operating primarily in the UK and Ireland, Reach plc reaches a significant portion of the online population and holds a strong audience ranking. The company is committed to responsible business practices with a focus on diversity, inclusion, and protecting the environment. Reach plc’s diverse brand portfolio includes more than 120 print and online media brands, emphasizing its influence and reach in the media landscape. The company keeps shareholders informed with regular updates and reports on financial performance, corporate governance, and strategic initiatives.
Ecommerce Head of Brand – Marketing
🔥 0 minutes ago
📊 Check your resume score for this job
Improve your chances of getting an interview by checking your resume score before you apply.
Reach plc
1001 - 5000 employees
Founded 1836
📱 Media
Media
Reach plc is a leading media and publishing company, known for creating trusted, quality content across a range of print and online brands. Operating primarily in the UK and Ireland, Reach plc reaches a significant portion of the online population and holds a strong audience ranking. The company is committed to responsible business practices with a focus on diversity, inclusion, and protecting the environment. Reach plc’s diverse brand portfolio includes more than 120 print and online media brands, emphasizing its influence and reach in the media landscape. The company keeps shareholders informed with regular updates and reports on financial performance, corporate governance, and strategic initiatives.
📋 Description
• Omnichannel Strategy: Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers). • Trading Agility: Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency. • Commercial & Fiscal Accountability: Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS. • Creative Guardrails & CRM: Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused. • Team & Agency Leadership: Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets. • AI & Innovation: Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency.
🎯 Requirements
• Proven E-commerce Leadership: Extensive experience managing e-commerce brand and marketing functions with full budget and team ownership. • Dual Mastery: Proven track record of balancing brand equity with highly technical performance marketing. • Commercial Fluency: Deep understanding of core e-commerce metrics (CPA, LTV, Conversion, ROAS, POAS). • Platform & Channel Breadth: Hands-on experience with Google Ads, GA, Meta Ads Manager, TikTok Ads, and CRM/Lifecycle tools (Email/SMS).
🏖️ Benefits
• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. • An extra day's paid leave each year to volunteer for a cause close to your community or your heart. • Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!) • Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings. • Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice. • Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. • A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments. • Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice. • Wellbeing support - including a 24/7 assistance programme for you and your family. • Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products. • Interest-free loans - including for season tickets and technology.
Apply Now
