Readdle
B2C ⢠eCommerce ⢠Productivity
Readdle is a company that specializes in productivity applications designed to enhance workflows for individuals and teams. They offer a suite of apps including PDF Expert, a top-rated PDF editor; Spark, a focused email client; Scanner Pro, a leading scanner app for iOS; Calendars, a personal time management tool; and Documents, an app for file actions. Readdle's products are recognized for their user-friendly interfaces and have been downloaded over 235 million times across the globe. With a global footprint, Readdle strives to simplify complex processes, making technology more accessible and efficient. Their apps have received numerous accolades, such as 'App of the Year' and 'Editors' Choice' by Apple, demonstrating their impact and high quality in the software industry.
201 - 500 employees
Founded 2007
đĽ B2C
đď¸ eCommerce
⥠Productivity
Head of Product Marketing
Job not on LinkedIn
September 15
Readdle
B2C ⢠eCommerce ⢠Productivity
Readdle is a company that specializes in productivity applications designed to enhance workflows for individuals and teams. They offer a suite of apps including PDF Expert, a top-rated PDF editor; Spark, a focused email client; Scanner Pro, a leading scanner app for iOS; Calendars, a personal time management tool; and Documents, an app for file actions. Readdle's products are recognized for their user-friendly interfaces and have been downloaded over 235 million times across the globe. With a global footprint, Readdle strives to simplify complex processes, making technology more accessible and efficient. Their apps have received numerous accolades, such as 'App of the Year' and 'Editors' Choice' by Apple, demonstrating their impact and high quality in the software industry.
201 - 500 employees
Founded 2007
đĽ B2C
đď¸ eCommerce
⥠Productivity
đ Description
⢠Lead growth, adoption, and engagement efforts for PDF Expert ⢠Refine value proposition, positioning, messaging, and pricing strategy ⢠Own conversion and activation journeys across user segments, platforms, and regions ⢠Define optimization roadmap and own conversion KPIs with Lifecycle, Support, Insights, Product teams ⢠Run pricing and paywall experiments to improve conversion, activation, retention, and LTV ⢠Be a subject-matter expert on customer needs, competition, and market landscape ⢠Support onboarding and conversion for new product launches with cross-functional teams ⢠Drive growth via data-driven experimentation and identification of growth levers
đŻ Requirements
⢠8+ years experience marketing B2C products ⢠Extensive experience working with mobile apps (absolute must-have) ⢠Experience launching new digital products, features, and services ⢠Strong storytelling skills: messaging pillars to press releases ⢠High design quality standards and ability to set a quality bar ⢠Results-oriented with ability to analyze data and recommend actions ⢠Deep knowledge of revenue levers and optimization techniques in product-led organizations ⢠Insights-informed, data-driven approach and hands-on with data ⢠Customer-focused mindset with deep empathy for users ⢠Values-based leadership and experience leading virtual/global teams ⢠Nice-to-haves: subscription revenue model expertise ⢠Nice-to-haves: MBA from a top tier university
đď¸ Benefits
⢠Customer-centric culture: every employee can interact with customers directly ⢠Professional growth: quality feedback and opportunities to learn and improve ⢠A team of amazing people: transparent, supportive team investing in success ⢠Impact on our products: opportunity to influence product decisions and improvements ⢠Innovative culture: appreciation and value for new ideas
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