Senior Paid Social Campaign Manager

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September 11

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Readdle

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B2C • eCommerce • Productivity

Readdle is a company that specializes in productivity applications designed to enhance workflows for individuals and teams. They offer a suite of apps including PDF Expert, a top-rated PDF editor; Spark, a focused email client; Scanner Pro, a leading scanner app for iOS; Calendars, a personal time management tool; and Documents, an app for file actions. Readdle's products are recognized for their user-friendly interfaces and have been downloaded over 235 million times across the globe. With a global footprint, Readdle strives to simplify complex processes, making technology more accessible and efficient. Their apps have received numerous accolades, such as 'App of the Year' and 'Editors' Choice' by Apple, demonstrating their impact and high quality in the software industry.

201 - 500 employees

Founded 2007

👥 B2C

🛍️ eCommerce

⚡ Productivity

📋 Description

• Develop and implement end-to-end strategies for paid social channels, ensuring alignment with business goals and KPIs • Continuously optimize bids, creatives, and audience targeting to maximize ROI/ROAS, monitoring performance and adjusting in real-time • Propose, implement, and analyze A/B tests and experiments to improve campaign performance, traffic, and conversion rates across key touchpoints • Work closely with the Performance Creative Specialist and Creative Producer to provide briefs and optimize creative assets for higher engagement and better performance • Manage campaign budgets effectively, focusing on maximizing returns across channels • Collaborate with the Analyst to analyze campaign data, track KPIs, and refine acquisition strategies based on insights

🎯 Requirements

• 5+ years of experience in managing at-scale, performance based campaigns (Meta, TikTok, etc.), for iOS apps • Strong ability to analyze campaign data and optimize performance based on insights • Ability to operate independently, take initiative, make quick decisions, and adapt to changes in performance or market conditions • Deep understanding of how paid acquisition campaigns contribute to business goals such as user growth and revenue • Expertise in ad platforms such as Meta Ads, TikTok Ads, and YouTube • Strong knowledge of marketing analytics tools (Google Analytics, Amplitude, Tableau, MMPs like AppsFlyer) • Ability to interpret and work with large datasets to inform campaign decisions • Familiarity with A/B testing, creative testing frameworks, and their automation

🏖️ Benefits

• Customer-centric culture. • Professional growth. • A team of amazing people. • Impact on our products. • Innovative culture.