Head of GTM – Commercialization

🕒 October 12

🤠 Texas – Remote

🤠 Texas – Remote

💵 $174k - $316.1k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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RealPage, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $18.6M Post-IPO Equity - RealPage on 2022-01

Consulting • Logistics • Marketing

RealPage, Inc. is a provider of property management software and services focused on the rental housing and broader real estate markets. The company offers cloud-based (SaaS) platforms and AI-driven tools for leasing, resident experience, revenue and financial management, utility and sustainability, vendor and spend management, smart building integrations, and analytics—serving multifamily, affordable, student, senior, single-family and commercial property operators. RealPage’s solutions are designed for property management companies, owners, investors and vendors to streamline operations, increase revenue, and improve the resident experience.

📋 Description

• Define and run the go-to-market strategy for payments, insurance, resident financial products and Resident AI • Develop segmentation, positioning, launches and scaling strategies • Make PMCs the strongest growth channel through adoption journeys, incentives and enablement • Work through RealPage Sales and Customer Success to drive resident engagement and payment volume • Own pricing, bundling and packaging by solution, segment and PMC type • Test and iterate using unit economics, take rate, attach rate and contribution profit per active unit • Co-own a repeatable launch playbook with Marketing • Own commercial plans, including segments, pricing, packaging, targets and success criteria • Translate Resident AI capabilities into value narratives, proof points and adoption plays • Run the funnel from awareness through activation, conversion, adoption and retention • Maintain a visible weekly growth scorecard and act on results • Equip PMC teams, onsite staff and RealPage customer-facing teams to sell, support and advocate for solutions • Partner with Marketing on positioning, messaging, campaigns, education, co-marketing, lifecycle marketing and shared targets • Test offers, pricing presentation and channels with Product and the Resident Experience team

🎯 Requirements

• 10+ years commercializing consumer, B2B2C or B2B fintech products at scale • Experience with payments, lending, cards, investing, insurance or embedded finance • Ownership of a growth or revenue number • Track record of launching and scaling fintech or AI-powered products • Deep fluency in pricing, packaging, unit economics and funnel analytics • Ability to move between a P&L and a campaign brief • Experience selling or distributing through partners or channels • Experience winning adoption without owning the sales force • Experience co-owning launches, campaigns and shared targets with Marketing • Credibility with executives, PMC operators and sales teams • Hands-on understanding of positioning, pricing and adoption of AI-enabled products • Nice to have: multifamily, real estate or property technology exposure • Nice to have: regulated-product go-to-market experience • Nice to have: experience launching in a new or recently acquired business inside a larger company

🏖️ Benefits

• Existing PMC channel and resident base • Sales and Customer Success teams ready to bring solutions to market • Direct report to the Chief Fintech Officer • Seat on the leadership team • Board-visible scorecard • Opportunity to build the GTM operating model, launch playbook and team

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