Senior Demand Generation Manager

Job not on LinkedIn

🕒 September 24

🇺🇸 United States – Remote

💵 $100k - $125k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Logo of Recast Software

Recast Software

51 - 200 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Recast Software is a technology company offering a comprehensive suite of solutions designed to support IT departments in various industries, including education, finance, government, and healthcare. They provide tools that enhance compliance, improve asset visibility, and reduce IT threat vectors. Recast Software focuses on optimizing Microsoft Configuration Manager and Intune environments, providing IT teams with increased visibility, faster remediation, and efficient management of third-party applications. Their products, such as Right Click Tools and Endpoint Insights, are trusted by over 70,000 IT professionals globally and impact over 60 million devices, assisting in driving security and productivity across enterprises.

📋 Description

• Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting • Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives • Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel • Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes • Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect the brand and product value • Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets • Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff • Measure and optimize campaign performance using data and insights to drive continuous improvement • Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue • Manage timelines, deliverables, and stakeholders across multiple projects simultaneously • Report to the Senior Manager, Marketing Endpoint Management • Collaborate with Web & Brand and Revenue Operations teams

🎯 Requirements

• 6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation • Proven success planning and executing full-funnel marketing campaigns that drive measurable business outcomes • Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM) • Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.) • Highly organized with excellent project management skills and attention to detail • Creative thinker with a collaborative mindset and a bias for action • Proven ability to influence stakeholders and drive alignment across cross-functional teams • Experience in IT, cybersecurity, or enterprise software is a plus • Experience in marketing to systems administrators, endpoint management teams, or IT professionals is a plus

🏖️ Benefits

• 10% annual discretionary bonus potential • Medical, dental, and vision • FSA or HSA with company contributions • Employer paid STD, LTD, AD&D and life insurance • 401k with 4% employer match • Work-life balance • Flexible time off • Remote work options • Parental leave

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