Head of Lifecycle Marketing

October 9

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Remote

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HR Tech • SaaS • Enterprise

Remote is a global HR platform that simplifies the process of hiring, onboarding, managing, and paying employees and contractors worldwide. It offers comprehensive solutions for recruitment, payroll management, contractor management, and compliance. The platform supports businesses in handling HR tasks seamlessly and efficiently, ensuring fast and compliant payouts, providing employer of record services, and facilitating employee benefits and equity offerings. Additionally, Remote integrates with various HR systems, allowing for a flexible, scalable, and reliable solution for businesses looking to expand globally.

501 - 1000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

📋 Description

• Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy. • Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability. • Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact. • Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences. • Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV. • Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives. • Champion automation, personalization, and data-driven decision-making across the lifecycle function.

🎯 Requirements

• Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment. • Expertise in building and scaling customer lifecycle programs across multiple channels. • Strong analytical skills with a track record of leveraging data to inform strategy and execution. • Experience managing and scaling high-performing teams with a focus on ownership and accountability. • Deep understanding of customer segmentation, messaging, and personalization at scale. • Entrepreneurial mindset with a balance of creative vision and operational rigor. • Passion for innovation and elevating the digital customer experience. • Writes and speaks fluent English. • It's not required to have experience working remotely, but considered a plus.

🏖️ Benefits

• work from anywhere • flexible paid time off • flexible working hours (we are async) • 16 weeks paid parental leave • mental health support services • stock options • learning budget • home office budget & IT equipment • budget for local in-person social events or co-working spaces