Lifecycle & CRM Specialist

Job not on LinkedIn

🕒 6 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

Where this job comes from

Posted on Replika's careers page, not through a job board

First seen by Remote Rocketship 6 days ago

Still open on Replika's site. Checked 5 hours ago.

Logo of Replika

Replika

51 - 200 employees

Founded 2015

🤖 Artificial Intelligence

👥 B2C

Artificial Intelligence • B2C

Replika is an AI-powered conversational companion app that creates personalized, empathetic chat relationships. Used by millions since its 2016 founding, Replika provides natural-language AI companions designed to listen, learn, and offer emotional support, social connection, and personal growth. The company emphasizes human-centered, privacy-conscious AI and operates primarily as a consumer-facing mobile and web product.

📋 Description

• Build the core lifecycle flows for onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves, and win-back • Work with product on in-app messages and offers that convert free users to paid subscribers • Plan and run campaigns for lapsed users and dormant email lists within consent requirements • Segment and personalize communications using product and subscription data • Test timing, subject lines, offers, and channels; retain successful approaches and discontinue ineffective ones • Own deliverability, list health, and reporting that connects every flow to revenue • Build and manage the lifecycle program across email, in-app messages, push notifications, and other relevant channels • Help define lifecycle strategy while independently handling implementation

🎯 Requirements

• Hands-on lifecycle or CRM experience at a consumer subscription app, with demonstrable revenue results • Experience building flows in a modern messaging platform such as Braze, Customer.io, Iterable, or Klaviyo • Strong data skills, including building segments and analyzing results independently • Understanding of compliant global communication, including consent, unsubscribes, GDPR, CAN-SPAM, and equivalents • Strong copywriting skills or ability to brief and edit copy effectively • Ability to shape strategy and implement it independently • Excellent written English • Bonus: In-app messaging and push experience on iOS and Android • Bonus: Deliverability experience, including domain reputation, warming, and safely reactivating a large dormant list • Bonus: Experience with web and app subscription billing and related events • Bonus: Experience working on a product where trust and tone matter • Able to work CET hours

🏖️ Benefits

• Flexible job schedule • Generous vacation policy • Direct impact on millions of worldwide users within months • Opportunity to push the boundaries of applied AI in a consumer setting • Fully remote work arrangement

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