Director of Marketing

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July 23

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Rezolut

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Healthcare Insurance • Artificial Intelligence • Diagnostics

Rezolut is proud to introduce a revolution in Breast Health through AI-enhanced mammography screenings. Harnessing the power of Artificial Intelligence, we’re transforming breast health with technology that sees what others can't. Rezolut is a national emerging platform of diagnostic medical imaging services focused on providing top-notch patient care partnered with innovative technology to achieve better health outcomes. With a network of over 40 diagnostic imaging centers, we offer comprehensive services including MRI, CT scans, and mobile health services, ensuring convenient access to high-quality healthcare.

501 - 1000 employees

Founded 2018

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

📋 Description

• Director of Marketing will lead all national marketing efforts for Rezolut • Responsible for shaping and maintaining a consistent brand identity across all digital, print, and site-level experiences • Oversee brand management and creative direction across Rezolut and all affiliated imaging centers • Develop and implement omnichannel marketing strategies across digital and other platforms • Plan, write, and launch monthly patient email campaigns at the center level • Manage and maintain corporate websites (Squarespace and WordPress) • Lead marketing integration efforts for all new acquisitions • Manage Rezolut’s social media presence on LinkedIn, Facebook, and Instagram • Direct online reputation management and support sales teams with provider-facing materials • Lead and collaborate closely with the Senior Graphic Designer to create impactful materials • Oversee all marketing-related purchasing and vendor coordination • Coordinate internal and external communications such as press releases and updates • Lead seasonal and event-based campaigns • Provide marketing support for national and local events • Develop and manage the annual marketing budget

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required • Minimum of 7 - 10 years of progressive marketing experience, preferably in healthcare with multi-locations • Proven track record of leading successful marketing campaigns across digital and traditional channels • Experience managing brand identity, internal teams, and external vendors • Strong writing, editing, and strategic planning skills • Familiarity with platforms such as Google Ads, Meta Business Suite, Mailchimp, Squarespace, and WordPress is a plus • Website maintenance experience with a focus on user experience, SEO, and performance optimization • Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) for design and layout work • Experience in SEO/SEM strategy and implementation to drive measurable digital growth • Strong storytelling skills with the ability to craft compelling narratives for diverse audiences • Exceptional verbal and written communication skills across all levels of the organization • Strong project management abilities with a proven track record of delivering high-quality work on time and within budget • Collaborative mindset and ability to work cross-functionally with operations, HR, legal, clinical, and executive stakeholders • Adaptable, proactive, and capable of managing multiple initiatives in a fast-paced environment • Experience leading a team