Paid Social Marketing Consultant – Fintech

🕒 September 3

🤠 Texas – Remote

🤠 Texas – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Right Side Up

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.

📋 Description

• Own day-to-day strategy and execution of paid social campaigns, primarily on Meta, across core products and audiences • Drive efficient volume against aggressive growth targets, focusing on downstream cost per acquisition or cost per funded customer • Take channels from zero to one and rigorously test, validate, and scale campaign structures over a 6 to 12 week horizon • Set expectations and success criteria before launching initiatives and run them end to end • Partner with data science and analytics teams on incrementality measurement, including geo-based experimentation • Optimize creative, targeting, and campaign structure, and drive the creative testing agenda • Extend optimization into secondary channels including YouTube and Trade Desk/OTT programmatic display when in scope • Translate performance data into prioritized recommendations for internal stakeholders • Collaborate with paid search and broader paid media counterparts to align strategy and pacing • Navigate creative and compliance review processes while maintaining testing velocity

🎯 Requirements

• Senior Manager level or above • Substantial hands-on experience building and optimizing Meta campaigns in-platform • Fintech experience required; equivalent experience in another regulated, high-consideration financial services vertical considered only in exceptional cases • Experience managing six figures per month in paid social spend • Experience in mid-market or enterprise environments with creative, compliance, and testing rigor • Proven track record taking a channel from zero to one • Experience setting up rigorous testing and validation frameworks • Strong experimentation background, including incrementality studies such as geo-experiments with data science teams • Ability to connect in-platform performance to business outcomes and unit economics • Ability to operate independently in a fast-moving, evolving organization • Trade Desk/programmatic display, OTT, or Paid YouTube experience is nice to have • Familiarity with Meta Ads Manager and adjacent paid social platforms • Familiarity with programmatic and CTV/OTT platforms such as The Trade Desk • Familiarity with Google Ads and YouTube • Experience with analytics and measurement platforms for incrementality, attribution, and cohort analysis, such as GA4, Amplitude, Looker, Northbeam, Rockerbox, or Haus

🏖️ Benefits

• Flexible freelance contract projects ranging from 10 to 40 hours per week, depending on client needs and project scope • Flexible work with meaningful projects for innovative brands • Opportunities to join a network/talent collective of marketing experts

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