Ripken Baseball
51 - 200 employees
⚽ Sports
✈️ Travel
🏨 Hospitality
💰 Private equity on 2018-09
Sports • Travel • Hospitality
Ripken Baseball is a youth sports organization that operates The Ripken Experience — a network of baseball/softball tournaments, week-long baseball vacation experiences, spring training, development camps, showcase All-Ripken Games, and national championship events. The company runs events at multiple partner locations (Aberdeen MD, Myrtle Beach SC, Pigeon Forge TN, Cooperstown NY, Sports Force Parks, Rocker B Ranch, etc. ), provides state-of-the-art facilities and Big League-style amenities, and supports families with lodging, dining, entertainment, photography, and streaming resources. Its primary audience is youth players, coaches, and families seeking organized baseball/softball competition and developmental experiences.
Lifecycle Marketing Manager
Job not on LinkedIn
🕒 6 days ago
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Ripken Baseball
51 - 200 employees
⚽ Sports
✈️ Travel
🏨 Hospitality
💰 Private equity on 2018-09
Sports • Travel • Hospitality
Ripken Baseball is a youth sports organization that operates The Ripken Experience — a network of baseball/softball tournaments, week-long baseball vacation experiences, spring training, development camps, showcase All-Ripken Games, and national championship events. The company runs events at multiple partner locations (Aberdeen MD, Myrtle Beach SC, Pigeon Forge TN, Cooperstown NY, Sports Force Parks, Rocker B Ranch, etc. ), provides state-of-the-art facilities and Big League-style amenities, and supports families with lodging, dining, entertainment, photography, and streaming resources. Its primary audience is youth players, coaches, and families seeking organized baseball/softball competition and developmental experiences.
📋 Description
• Own the end-to-end customer journey • Identify key milestones for user engagement, optimize lifecycles, build effective segmentation, and lead automation • Build, test, and deploy automated sequences and pulse campaigns to support customer engagement and drive long-term retention • Create templates, documentation, and self-service tools for teams to execute high-velocity campaigns independently • Collaborate with sales and customer success to refine lead-nurture strategies and sales handoff workflows • Research and drive technology infrastructure decision-making creating scalable solutions across the business (email, CRM, SMS, etc.) • Stay ahead of industry trends in lifecycle marketing, AI-driven personalization, and new engagement channels • Ensure all communications comply with CAN-SPAM, CASL, and GDPR regulations
🎯 Requirements
• Minimum of 4 years of experience in email & lifecycle marketing experience • Experience building, executing and scaling cross-functional programs and campaigns from concept to completion • Knowledge of email best practices including subject lines, messaging, list management, deliverability, and CAN-SPAM/CASL/GDPR laws • Familiarity with Salesforce • Proficiency in creating detailed reports, analyzing metrics, and translating complex data into actionable insights • Ability to manage projects independently and work in fast-paced environment • Strategic thinker with a creative mindset and passion for delivering exceptional customer experiences
🏖️ Benefits
• Health benefits • 401k with matching • PTO • 18 days of company holidays
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