Director, Digital Marketing Design

November 21

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Risepoint

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Education • B2B

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

1001 - 5000 employees

Founded 2007

📚 Education

🤝 B2B

📋 Description

• Lead the vision, strategy, and execution of digital design across all digital products, ensuring cohesive, high-quality, and conversion-driven experiences. • Manage, mentor, and develop a team of UX/UI designers, fostering creativity, collaboration, and professional growth. • Partner with cross-functional teams (Product, Technology, Marketing, Analytics, SEO/SEM, Content, and Creative) to deliver scalable and effective digital experiences. • Establish and evolve design systems, patterns, and standards to ensure brand consistency, scalability, and efficiency. • Provide hands-on creative direction, including UX/UI design, prototyping, and usability testing for high-priority initiatives. • Apply user-centered design methodologies to align user needs, business goals, and technology capabilities. • Drive accessibility, usability, and responsive design best practices across all digital products. • Monitor design trends, emerging tools, and technologies to inform and enhance Risepoint’s digital experience. • Analyze performance metrics (e.g., engagement, conversion, lead generation) and apply insights to optimize digital design strategies. • Perform other duties as assigned in alignment with Risepoint policies.

🎯 Requirements

• Bachelor’s degree in a design or marketing-related field • 10+ years of professional experience in digital design, with 4+ years of management or team lead experience • Design Thinking • UX/UI Design • Digital Brand Strategy • Leadership & Team Management • Communication & Cross-functional Collaboration • Data Interpretation & Conversion Optimization • Proficiency with design/prototyping tools (Figma, Adobe XD, etc.) • Knowledge of Responsive Design & Accessibility Standards • Portfolio and resume demonstrating relevant experience.

🏖️ Benefits

• Risepoint is an equal opportunity employer. • We celebrate diversity and are committed to creating an equitable environment for all employees.