Digital Content Strategy Specialist

June 26

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Risepoint

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Education • B2B • SaaS

Risepoint is an education technology company that partners with universities to expand access to affordable, workforce-focused online programs that deliver a high return on investment for students. With over 125 university partners, Risepoint supports the launch and growth of online degree programs in critical areas such as nursing, teaching, business, and public service. The company provides a range of services including marketing, student support, and technology implementation, aiming to help regional universities reach new students and increase enrollments. Risepoint's mission is to create enduring growth through accessible education, particularly for working adults seeking advancement in fields like healthcare, business, education, and technology.

1001 - 5000 employees

Founded 2018

📚 Education

🤝 B2B

☁️ SaaS

📋 Description

• Develop content strategies that support overall Risepoint business goals and user experience best practices across all digital assets. • Support digital content strategy efforts pertaining to website migrations, launches, and ad hoc optimization requests. • Cross team collaboration (UX Design, SEO, PMM, CAT, Content, MPM, etc.) • Ensure that content strategy recommendations and UX best practices are adhered to when launching new partner websites, landing pages, or assets by providing content strategy recommendations and assist in project execution of website migrations. • Work closely with the Content Administration Team to create optimized website templates that align with the testing/optimization learns to improve the user experience and content engagement. • Work with the copywriting and content administration teams to ensure templates and content strategy are being adhered to when launching new partners/programs. • Support content strategy efforts for supplemental projects (flesh out some more).

🎯 Requirements

• Knowledge of UX/CRO best practices and standards • Comfort in working with analytics platforms (Adobe Analytics, Google Analytics, or similar) • Minimum of 1-3 years’ digital marketing experience with e-commerce or transactional sites. • Demonstrated success in improving UX, engagement, lead generation, and conversion. • Bachelors in English, Communications, Marketing or similar.

🏖️ Benefits

• You will be employed and paid by Risepoint • Access to Risepoint benefits