CRM Manager, Mid-level

Job not on LinkedIn

August 27

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Risk.Inc

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Gaming • Gambling

Risk. Inc. is a dynamic company blazing a unique trail in the global entertainment industry, particularly focusing on iGaming and sports betting. The company embraces risk as an integral part of its strategy to innovate and expand rapidly across new markets and territories. With over 300,000 customers and 600 employees in more than 20 locations, Risk. Inc. seeks to redefine the entertainment landscape through bold creativity, technology innovation, and strategic partnerships. The company's mission is to adopt daring approaches, foster a vibrant community of industry talents, and lead the market with its cutting-edge solutions.

201 - 500 employees

🎮 Gaming

🎲 Gambling

📋 Description

• Set up, launch, and monitor CRM communication campaigns across multiple channels (email, SMS, push, messengers, in-app), including both one-time and automated flows. • Independently create and maintain a promo calendar of campaigns and communications. • Configure and launch bonus and promo mechanics (from welcome offers to reactivation programs). • Conduct A/B testing to improve campaign effectiveness and customer engagement. • Apply deep segmentation to target different customer groups. • Monitor and analyze engagement, deliverability, and conversion metrics, applying insights to optimize future campaigns. • Work with Tableau / Power BI and internal dashboards to analyze campaigns and evaluate business metrics. • Provide regular reporting aligned with business KPIs. • Collaborate with analytics, product, content, design, support, and marketing teams to ensure smooth execution of campaigns. • Drive retention growth by implementing and developing gamification practices.

🎯 Requirements

• 2+ years of experience as a CRM Manager in the iGaming industry (casino/sports). • Hands-on experience creating and managing different types of campaigns (welcome → reactivation). • Practical knowledge of CRM platforms (GR8, Ultimove, Smartico, Salesforce, or others). • Strong experience with Tableau / Power BI and good understanding of business metrics. • Solid knowledge of engagement and deliverability metrics, with proven ability to work with them effectively. • Analytical mindset, detail-oriented, organized, and capable of managing multiple campaigns simultaneously. • English level: B1+ (sufficient for internal communication and content review). • Nice to have Experience with additional CRM or marketing automation platforms. • Participation in strategic sessions and/or budget planning.

🏖️ Benefits

• Children Allowance Mental Health Support Sport Activities Language Courses Automotive Services Veterinary Services Home Office Setup Assistance Dental Services Books and Stationery Training Compensation Massage